Demand Generation Lead, Lumos
$140-200k
More information about location
Access management for business apps & data
Open for applications
Access management for business apps & data
101-200 employees
Open for applications
$140-200k
More information about location
101-200 employees
Company mission
To help organizations to become secure, compliant and productive.
Role
Who you are
- 5+ years of experience in a demand generation role within the SaaS space
- Proven track record of building and scaling early-stage B2B brands
- Experience launching and optimizing demand programs across a variety of channels - earned (PR), owned (blog/social), and paid (ads)
- A data-driven, highly analytical mindset with the ability to track, measure, and optimize demand campaigns based on clear KPIs like SQLs, pipeline value, and CAC
- You’re energized by ambiguity, love building the plane while flying it, and thrive in environments where systems are still being scaled
What the job involves
- The Demand Generation Lead will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey
- You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most
- Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages
- Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing
- Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI
- Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline
Our take
Modern companies leverage many different SaaS platforms to provide their staff with the tools they need to stay productive, but managing this can be a convoluted process. It can be complicated to govern software permissions, compliance and licenses for so many employees, with most businesses relying on expensive, time-consuming, and manual SaaS management workflows.
Lumos provides a unified employee identity platform and company app store, allowing businesses to manage their SaaS licenses and permissions in one place. The platform supercharges productivity by doing away with the need for manual permissions approvals, automating the process to save time while ensuring compliance.
Most businesses already have SaaS management systems in place, but Lumos has the potential to disrupt the market through its unified, self-serve approach. The company has raised significant funding over the years, the latest of which is being channeled into expanding the app. This comes after an impressive 9x growth since its last fundraise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (2 rounds)
May 2024
$35m
SERIES B
May 2022
$30m
EARLY VC
Total funding: $65m
Company benefits
- Two Company Off-Sites Per Year
- 100% Remote + Opportunity To Work From Our Office in SF
- Monthly Wellness Budget
- 16-Week Parental Leave for All Parents
- Career-Development Funding
Company HQ
Pacific Heights, San Francisco, CA
Leadership
Alan Flores-López
(Co-Founder)Experience as aCryptography Engineer for Cambrian Tech. Was also a Software Engineer for Samsara.
Leo Mehr
(Co-Founder)Former Head of Engineering for the company. Currently works in Engineering at Ramp, and was an Algorithm Engineer for Hudson River Trading.
Andrej Safundzic
(Co-Founder & CEO)Experience as Co-Founder and CPO of Starthub Africa. Also co-founded DigitalService4Germany.
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