Senior Marketing Manager, UpKeep

• We are hiring a strategic and action-oriented Marketing Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth
• This role is ideal for a marketing generalist who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution
• Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude
• If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you
• 5+ years of experience in Field Marketing, Event Marketing, Demand Generation, or Campaigns in a B2B SaaS or enterprise tech environment
• Proven track record of managing high-performing tradeshows, webinars, or campaigns that directly contributed to pipeline growth
• Strong understanding of ABM principles and sales alignment best practices
• Familiarity with hybrid/virtual event platforms and CRM/marketing automation tools (Salesforce, Pardot)
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment
• Receptive to change – flexible, curious, and open to testing new strategies or tools
• Initiates action – takes ownership, follows through, and focuses on driving outcomes
• Manages workload – effectively prioritizes, solves problems, and meets deadlines
• Technically proficient – confident working across digital tools and platforms
• Lifelong learner – open to feedback and always seeking growth, especially in emerging areas like AI
• Communicates ideas – clear, collaborative, and solution-oriented in both writing and conversation
• Works collaboratively – builds trust and alignment across Sales, Marketing, and leadership
• Acts with integrity – accountable, transparent, and aligned with UpKeep values
• Embraces innovation – eager to experiment, iterate, and challenge the status quo
• Acts as a good citizen of UpKeep – invested in the company’s mission, values, and team success

Desirable

• You’ll be responsible for identifying and executing high-impact events, webinars, and ABM initiatives that engage our target accounts—from initial awareness to pipeline acceleration
• You’ll partner closely with Sales, Product Marketing, and Demand Generation to turn marketing activity into results, while building and scaling new approaches to outbound engagement, campaign delivery, and field marketing
• This is an in-office role based in Los Angeles, with an expectation to be in office three days a week
• Own end-to-end logistics for events and webinars—including planning, promotion, registration, booth design, collateral development, and post-event follow-up
• Work closely with Sales, Product Marketing, and Customer Success to ensure unified messaging and outcomes at each event
• Partner with the Sales teams to map event and campaign strategies to account tiers and pipeline stages
• Develop pre-event, on-site, and post-event engagement strategies that support both new logo acquisition and customer expansion
• Support outbound campaign execution through collaboration with Product Marketing—creating tailored sequences, landing pages, and engagement assets
• Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets
• Stay curious and experimental about emerging technologies that could improve marketing effectiveness
• Host and support high-impact small-format gatherings such as roundtables, customer dinners, and regional workshops
• Collaborate with partners, influencers, or industry groups to extend brand presence and credibility
• Track event and campaign ROI using tools like Salesforce, HubSpot/Marketo, and event platforms
• Analyze pipeline impact, lead quality, and feedback to continuously refine strategy and execution

• When applying, we encourage you to include a brief note answering one of the following prompts:
• What’s a campaign or event you led that had the most impact—and how did you measure it?
• Describe a creative or unconventional way you've used AI to speed up or improve your marketing work
• What excites you most about working in a high-growth, AI-driven B2B SaaS company?