Senior Demand Generation Marketing Manager, UpKeep

• We are hiring a strategic and action-oriented Marketing Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth
• This role is ideal for a marketing generalist who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution
• Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude
• If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you
• 3–6+ years of B2B SaaS marketing experience (mid-market/enterprise focus a plus).
• Proven track record of managing high-performing tradeshows, webinars, or campaigns that directly contributed to pipeline growth
• Strong understanding of ABM principles and sales alignment best practices
• Familiarity with hybrid/virtual event platforms and CRM/marketing automation tools (Salesforce, Pardot)
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment
• Receptive to change – flexible, curious, and open to testing new strategies or tools
• Initiates action – takes ownership, follows through, and focuses on driving outcomes
• Manages workload – effectively prioritizes, solves problems, and meets deadlines
• Technically proficient – confident working across digital tools and platforms
• Lifelong learner – open to feedback and always seeking growth, especially in emerging areas like AI
• Communicates ideas – clear, collaborative, and solution-oriented in both writing and conversation
• Works collaboratively – builds trust and alignment across Sales, Marketing, and leadership
• Acts with integrity – accountable, transparent, and aligned with UpKeep values
• Embraces innovation – eager to experiment, iterate, and challenge the status quo
• Acts as a good citizen of UpKeep – invested in the company’s mission, values, and team success

Desirable

• You’ll be responsible for identifying and executing high-impact events, webinars, and ABM initiatives that engage our target accounts—from initial awareness to pipeline acceleration
• You’ll partner closely with Sales, Product Marketing, and Demand Generation to turn marketing activity into results, while building and scaling new approaches to outbound engagement, campaign delivery, and field marketing
• Own pipeline creation: Build, manage, and optimize campaigns that generate MQLs and SAOs that convert into revenue
• Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships
• Run experiments at speed: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does
• Optimize lead flow and funnel conversion: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs
• Measure relentlessly: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo)
• Partner cross-functionally: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns
• Innovate demand creation: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook
• Own end-to-end logistics for events and webinars—including planning, promotion, registration, booth design, collateral development, and post-event follow-up
• Collaborate with partners, influencers, or industry groups to extend brand presence and credibility
• Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets

• When applying, we encourage you to include a brief note answering one of the following prompts:
• What’s a campaign or event you led that had the most impact—and how did you measure it?
• Describe a creative or unconventional way you've used AI to speed up or improve your marketing work
• What excites you most about working in a high-growth, AI-driven B2B SaaS company?