Senior Field Marketing Manager, Assort Health

• The ideal candidate thrives in a fast paced environment and has a proven track record of building and executing impactful field marketing programs that drive measurable business results
• You are highly collaborative, sales-focused, and passionate about creating experiences that move opportunities through the funnel and contribute directly to company growth
• 6+ years of field marketing at a high growth B2B technology company
• Experience within healthcare, health IT, or selling into provider organizations
• A proven track record of driving pipeline through field programs, you think in terms of pipeline and revenue, not just attendance
• Self directed and execution oriented mindset, you move fast and take ownership
• Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
• Deep experience working cross-functionally with sales, SDR, content, product marketing and demand generation teams
• Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers
• Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously
• Customer Obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience

Desirable

• We are looking for our first Senior Field Marketing Manager, Health Systems, to build Assort's Health’s field marketing strategy for enterprise health systems from the ground up
• As Assort expands into health systems, you'll develop an entirely new field marketing motion focused on executive engagement, thought leadership, and strategic account development
• This role will partner closely with Enterprise Sales, our ABM team, Executive Leadership, Product Marketing, and Customer Success to create programs that support long, complex buying cycles and multi-stakeholder decision making
• Because this is a new market for Assort, we're looking for someone who enjoys building from zero to one and is excited by ambiguity
• This role reports to the Senior Director of Events and Field Marketing
• Field Event Strategy & Execution:
• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations
• Own the end to end strategy, planning, and execution of field events across North America
• Build and manage a regional field marketing calendar in close coordination with sales and SDR teams
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events
• Pipeline Generation & Accountability:
• Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America
• Develop pre-event, day of, and post-event engagement strategies that maximize attendance
• Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects
• Cross-Functional Collaboration:
• Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging
• Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials
• Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event
• Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution
• Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments
• Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies
• Budget and Reporting:
• Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact
• Manage budgets across all field marketing programs