Demand Generation Manager, Liva Healthcare
Digital health coaching platform
Be an early applicant
Digital health coaching platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To prevent, manage and treat chronic disease through behaviour and lifestyle change.
Role
Who you are
- Experience in B2B demand generation, ideally in digital health or SaaS
- Proven success in delivering high-quality leads and supporting complex sales cycles
- Experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and campaign analytics
- Strong data analysis skills; confident interpreting metrics and ROI reports
- Detail-oriented with strong project management and execution capabilities
- A trusted relationship builder with a proven ability to engage and influence stakeholders across all levels, fostering collaboration and driving strategic outcomes
- Team player and comfortable working cross-functionally in a fast-paced environment
What the job involves
- As Demand Generation Manager, you will be responsible for designing and executing high-impact campaigns that drive qualified leads and fuel revenue growth
- You will own the demand generation strategy across Liva’s key markets, focusing on building a robust pipeline for our commercial teams
- Working closely with Product Marketing, Sales, and Customer Success, you will ensure messaging resonates and campaigns convert across every stage of the buyer journey
- Plan and execute multi-channel campaigns (email, content, paid media, webinars) to drive lead acquisition and nurturing
- Own marketing funnel performance metrics (MQL to SQL to Opportunity), analysing and optimising for growth
- Partner with Sales to refine lead scoring models and pipeline conversion strategies
- Align campaign execution with product launches, regional priorities, and audience needs
- Manage campaign reporting, attribution tracking, and budget optimisation
- Collaborate with Product Marketing on campaign messaging and segmentation
- Identify, negotiate, and manage strategic partnerships across: Channel & Reseller Programs (referral, VAR, distribution): Technology Alliances (integrations, co-developed solutions): Delivery & Service Partners (co-delivery and white-label arrangements)
- Create partner enablement kits (briefing packs, co-marketing plans, joint business plans)
- Establish partner KPIs for pipeline contribution, co-sell opportunities, and incremental revenue
- Build and maintain senior-level relationships with partner executives
Salary benchmarks
Our take
Liva Healthcare offers human coaching programs to help individuals manage chronic conditions such as type 2 diabetes, obesity and cardiovascular disease. With a digital-first approach, it allows people to make positive behavioural changes, ultimately improving their health outcomes.
Backed by extensive research and clinical studies, Liva's digital therapeutic programs have already made a substantial impact for over 80,000 patients globally. With remarkable growth, the company has expanded across Britain, Europe and Australia, demonstrating its dedication to address pressing health issues worldwide.
By leveraging digital solutions and fostering a human-centric approach, Liva is well-positioned to lead the way in improving access to healthcare, preventing chronic diseases and enhancing the lives of patients. In 2025 it acquired Momenta, a supplier of evidence-based healthy lifestyle programmes, to bolster its offering and expand its reach within the UK.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2021
$5.3m
SERIES B
Mar 2019
$9.4m
SERIES A
Total funding: $19.3m
Company HQ
Holmen, Copenhagen
Leadership
Carl J. Brandt
(Co-Founder & Medical Consultant)Grduated from the University of Southern Denmark with a PhD in Medicine. Serial Entrepreneur having previously co-founded NetDokto, e-Doktor, Praksiscare, SundhedsDoktor, alongside Liva Healthcare.
Kristoffer From
(Co-Founder)Served as the company's CEO from 2015-2020. Graduated from the University of Copenhagen with a B.Sc. in Human Phsyciology. Previously founded Unique Trainers and co-founded WebCall Europe and SundhedSoktor.
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