Manager of Partnership Marketing & Planning, Crunchyroll
6 Month Contract
$42.59—$53.24 USD per hour + Performance bonus earning potential
Office located in Culver City, CA
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$42.59—$53.24 USD per hour + Performance bonus earning potential
Office located in Culver City, CA
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 5+ years of experience in a global or international organization in the entertainment, tech, media, or video game spaces
- Project management skills and a track record overseeing projects from concept to completion
- Previous experience working in a global organization and a distributed team environment with peers and partners in multiple time zones and locations across the world, with multiple cultures and backgrounds
- Can navigate priority shifts and ambiguities while working across multiple concurrent projects
- A down-to-earth approach to work and experience serving and meticulously supporting their team, leaders, and teammates
- Good note-taker who can distill a conversation or meeting notes into clear action items and next steps
- Business savviness and understanding of how to present yourself in business situations
- Experience supporting complex, multifaceted deals and partnerships from a marketing perspective
- Strengths across performance analysis, management of creative process, pitch decks, business, and strategy plan development
- Experience managing external partners, agencies, vendors, and contractors operations
- Willing to work 50% overlapping hours with APAC or EMEA time zones (~12/1 p.m. to 9/10 p.m. Pacific Time or 5 a.m. to 2 p.m. Pacific Time)
What the job involves
- Crunchyroll is looking for Manager, Partnership Marketing & Planning for a 6- month contract to support the execution and daily operations of the GTM & Planning team, including its leadership and Partnership Marketing
- You will connect and facilitate the interaction between the team and other internal divisions (Regional Marketing, Strategy & Planning, Business Development, PeopleOps, Finance, Accounting, Travel & Purchasing) and support its multiple programs
- Support GTM & Planning leadership while they oversee all go-to-market and partnership marketing programs to guide Crunchyroll’s global growth through its O&O presence or high-profile third-party partners such as Amazon, Apple, Roku, Comcast, Google and YouTube, PlayStation, Samsung, and many others
- Support the development and keep frameworks and plans updated to ensure standards, good practices, insights, and processes are followed and shared across teams
- Develop reports, dashboards, presentation decks, and analyses to ensure programs are operating and performing as expected
- Become the expert for go-to-market program management, partnering with Business Development, Partner Management, Campaign Management, and PMO to understand what we are launching in a market, managing regional action plans and integrated calendars, on top of supporting project management, ensuring projects are moving, necessary meetings are happening, and deadlines are on track
- Establish communication flows between international teams (in Berlin, Paris, London, Mumbai, Singapore, Mexico City, São Paulo, and Melbourne) and global teams based in the United States, promoting knowledge and information sharing and facilitating fast and efficient decision-making processes between leadership and regional teams
- Take note of everything going on in the headquarters and the regional markets, representing the regional voice in global conversations and vice-versa
- Become the go-to person for regional teams when headquarters are off and the other way around. Take great notes in all conversations held, and present leadership or regional leads with resulting questions or action items so that both teams can accelerate their path forward
- In partnership with team leadership, introduce global workflows in regions to integrate regional teams into the global organization further, facilitating process implementation and roadshows to present them
- Lead the operations of external partners, agencies, and vendors, including administrative responsibilities, such as POs, invoicing, meeting scheduling, reporting, creative briefing, approvals, contract management and legal requests, creative services requests, and similar activities
- You will report to the VP, GTM & Planning
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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