Senior Global Partner Marketing Manager, Outreach
$110-135k
AI revenue workflow platform
Open for applications
AI revenue workflow platform
1001+ employees
Open for applications
$110-135k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- 5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers
- Experience at a B2B SaaS or technology company; AI/ML industry experience a plus
- A track record managing global or multi-region marketing programs across time zones and cultures
- Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners
- Hands-on experience managing MDF and co-op marketing programs
- Strong project management skills and comfort coordinating a wide range of internal and external stakeholders
- Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials
- Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus
- Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
What the job involves
- Outreach is seeking a strategic Senior Global Partner Marketing Manager reporting to our Senior Director of Growth Marketing with a dotted line report to the VP of Global Partnerships. In this role you will align and collaborate with our global partner leaders, marketing, sales, as well as with our ecosystem partners – Technology/ISV, channel/reseller, systems integrators (SIs), and strategic alliances
- You’ll develop integrated marketing programs to leverage campaigns, digital, events, field marketing, PR, and social to drive pipeline growth and revenue across our priority segments. You’ll have a direct influence on how we grow and win as the leader in revenue orchestration
- Own the Partner Marketing Strategy
- Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities
- Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan
- Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content
- Drive Co-Marketing and Campaigns
- Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs
- Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking
- Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA
- Measure integrated campaign performance against pipeline and revenue targets
- Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide
- Deliver Partner Enablement and Content
- Work with partners and product marketing to develop messaging and targeting strategy
- Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits
- Support internal teams with content and campaign enablement for partners
- Support and Create Events and Field Activations
- Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event
- Manage joint webinars and virtual events with key partners, end to end
- Track Pipeline, Revenue, and ROI
- Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI
- Manage the partner marketing budget and calendar across NA and EMEA
- Continuously test and optimize campaigns. Leverage AI and data to improve efficiency, effectiveness, and velocity
Our take
Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is an AI-enabled sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating insights from a rich set of industry data. Although there are numerous competitors in the space, the company's early focus on AI is what allowed it to get ahead in the market. and this supported Outreach
Outreach has continued to display good growth after achieving Unicorn status back in 2020. Its solutions have become a mission-critical part of the revenue stack for many customers, with notable names served by the company include Siemens, Twilio, and zoom. On top of this, Outreach announced it has achieved new ISO/IEC certification that recognises responsible AI management, becoming the first company in its category to earn this distinction.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Parental leave - Extended PTO for both parents, plus unique perks to ease the transition of returning to work
- Full medical benefits - Majority of employer paid medical, dental and vision coverage
- 401K - A competitive plan to help you save for retirement
- Flexible time off - We believe in a healthy work/life balance, and in our employees to make practical time off arrangements
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(Founder & Board Member)Was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Abhijit Mitra
(CEO)Previously CPO at Commure, SVP and GM (Industry Verticals) at ServiceNow, and Global VP (SAP Cloud for Customer) at SAP.
Share this job
View 10 more jobs at Outreach