Revenue Marketing Manager, Instructure
Higher Education
$80-93k
Dynamic learning management platform
Open for applications
Dynamic learning management platform
1001+ employees
Open for applications
$80-93k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who understands the impact marketing can have on a business
- Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus
- 3+ years of B2B demand generation experience in SaaS
- Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- A portfolio of produced marketing work is a plus
- Exceptional organizational skills and attention to detail
- Project management experience with the ability to manage multiple projects in various stages simultaneously
- Ability to communicate effectively with all levels of management
- Kindness and conscientiousness
- A good sense of humor :)
What the job involves
- The Revenue Marketing Manager is part of the Higher Education marketing team and will be responsible for generating new logo and customer growth pipeline
- Your will report to the Senior Manager of Higher Education Marketing and work on a team that includes events, account based marketing, customer marketing, digital media and content marketing
- You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Customer Success, Sales Development, Finance, Operations, Community and more!
- To be successful, you will blend your passion for marketing with your creativity, exceptional organization skills, attention to detail, excellent communication skills and stakeholder management
- Serve as the campaign leader for the Higher Ed marketing team with these 5 core metrics:
- Awareness
- Acquisition Pipeline
- Pipeline progression
- Retention
- Growth Pipeline
- Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length
- Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs
- Write ad copy and emails; design images in Canva or work with our In-house creative team as required
- Proactively engage with sales to determine sales needs and work with marketing. resources to develop training and content to enable sales to execute appropriate tactics
- Communicate and educate other teams (particularly sales) regarding new and planned marketing activities
- Work with event, ABM, social and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required
- Manage and adhere to the quarterly marketing budget
- Report key findings from campaigns and provide strategic suggestions to improve performance
- Collaborate with counterparts to share ideas, inspiration and strategies
- Demand funnel KPIs
- Inbound lead volume, conversion, velocity, value
- Sourced and Influenced Pipeline, Bookings
- OKRs
- Pipe goal attainment
- Support for other business objectives- brand, pipe progression, booking, retention, acquisition and cross sell
Application process
- All Instructure employees are required to successfully pass a background check upon being hired
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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