Data Analytics Lead, Marshmallow

• 6+ years in data analytics, with a focus on customer acquisition, growth marketing, or digital performance marketing
• Proven experience leading data teams in a fast-growing, data-driven environment, ideally within a scale-up or tech company
• Experience analysing multi-channel acquisition strategies, including paid search, social media, SEO, email, and partnerships
• Proficiency in SQL for data analysis
• Hands-on experience with data visualisation tools like Looker
• Experience with dbt for data transformations
• Familiarity with cloud data warehouses (e.g., Snowflake) and marketing analytics platforms
• Understanding of statistical models, attribution, and lifetime value (LTV) calculation methods
• Python (Nice to Have): While not essential, knowledge of Python or R for advanced analytics is a plus
• Strong leadership, communication, and stakeholder management skills
• Ability to thrive in a fast-paced, collaborative environment, with strong multitasking and prioritisation abilities
• A data-driven problem solver with an entrepreneurial mindset and a passion for customer acquisition

• In this role, you’ll function as both a Manager and Individual Contributor (IC), leading a high-performing team while also diving deep into analysis and experimentation to optimise our acquisition efforts across channels
• Data Strategy & Leadership:
• Lead the analytics strategy for the Acquisition Tribe, ensuring that data insights drive performance improvements in customer acquisition
• Develop and manage KPIs to measure the effectiveness of acquisition campaigns, digital channels, and growth initiatives
• Collaborate with growth marketing, product, and business development teams to influence strategies that maximise user acquisition and customer growth
• Individual Contribution (IC) Work:
• Conduct hands-on analysis of acquisition funnels, user behaviour, and marketing performance, identifying growth levers to improve customer acquisition rates
• Build and maintain dashboards, reports, and visualisations that provide actionable insights on campaign performance, cost per acquisition (CPA), lifetime value (LTV), and return on investment (ROI)
• Design and execute A/B tests to experiment with acquisition strategies, including landing pages, messaging, and pricing models
• Team Leadership & Development:
• Lead and mentor a team of data analysts focused on acquisition, supporting their professional development and ensuring high-quality, timely analysis
• Balance IC responsibilities with managerial duties, ensuring the team delivers impactful insights while personally contributing to high-priority projects
• Foster a culture of collaboration, data-driven decision-making, and experimentation
• Data-Driven Optimization:
• Analyse user acquisition channels (paid media, organic search, social, referrals, partnerships) to optimise performance, drive growth, and reduce CPA
• Partner with the growth marketing team to optimise spend, improve targeting strategies, and develop new customer segments for acquisition
• Work closely with data engineers and data scientists to ensure accurate data collection, tracking, and reporting across the acquisition funnel
• Cross-Functional Collaboration:
• Collaborate with the product team to optimise landing pages, onboarding experiences, and user flows that maximise conversion rates
• Present insights and recommendations to senior leadership, influencing strategic decisions on customer acquisition and growth strategies
• Partner with finance and other business units to assess the impact of acquisition efforts on overall business metrics and profitability
• Innovation & Continuous Improvement:
• Stay up-to-date on the latest tools, technologies, and best practices in customer acquisition analytics
• Continuously identify opportunities for improving data processes, experimentation, and analysis techniques to stay ahead in a fast-moving industry

• Flexible working - Manage your own time and choose where to work from (in the office, at home, or a little bit of both). Just make sure your team is happy too.
• Ben benefits - Get your hands on your flexible benefits budget with the Ben Mastercard and spend it wherever you want.
• Competitive bonus scheme - designed to reward and recognise high performance 🌟
• Private healthcare - We want to support everyone’s wellbeing at Marshmallow, which is why we offer private healthcare insurance with Vitality.

• Cycle to work scheme - We’re registered under the Cycle-to-Work scheme, so you can buy a new bike tax-free. Lycra shorts optional.
• Mental wellbeing - We have partnered with Oliva to offer mental health support and make therapy sessions more accessible.
• Learning and training - Personal budgets for books and training courses to help you grow in your role. Weekly book clubs and learning sessions. Plus 2 days a year - on us! - to further your skillset.
• Company socials - We give all of our teams monthly budgets to get to know each other better outside of work. Plus we have company-wide socials every two weeks, themed parties, and more.

Total funding: $118.2m

For many ordinary people, insurance can be inaccessibly expensive. Marshmallow solves this problem by using data and technology to offer fairer coverage for car and van owners.