Head of Content Strategy, Candid Health
$187-253k
4 days a week in office
Healthcare revenue cycle automation software
Open for applications
Healthcare revenue cycle automation software
101-200 employees
Open for applications
$187-253k
4 days a week in office
101-200 employees
Company mission
To help providers focus more on care delivery and less on back office administration.
Role
Who you are
- 6+ years of content marketing experience in enterprise SaaS, ideally in healthcare or fintech
- At least 3 years of this experience should be in a leadership capacity
- Portfolio or work examples that demonstrate strong writing and analytical skills across multiple mediums is a must
- Experience working with creative team members to execute design and/or creative-driven solutions
- Strong understanding of content marketing tactics, including SEO, email marketing, and web analytics
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all recommendations
- Strong marketing strategy skills, especially in creating omnichannel customer engagement that is personalized based on key customer insights
- Strong organizational and project management skills to effectively manage multiple partners and projects with tight deadlines
- A doer who thinks strategically and acts tactically
- Experienced with people and/or team management, including external vendors
What the job involves
- Reporting to the Chief Marketing Officer and working cross-functionally to drive brand messaging, targeted demand generation and nurture content, the successful candidate knows what it takes to head up and implement a highly scalable content engine that sets the Candid Health brand apart, motivates change, and fosters buying consensus for our technology
- You bring expertise in crafting, implementing, and leading a buyer-focused strategy that engages buyers and elevates our brand in the minds of other key audiences (including media, employees, recruits, and investors)
- In addition to content creation, you demonstrate expertise with social media, earned and paid media strategies
- You fuel growth by emphasizing quality and quantity of our publishing, growing creative formats from text and visual to video and audio, and collaborating across our team (including Demand, Experiential, Brand Design, Product Marketing, and Sales teams), as well as with external partners to expand our promotional channels to reach our target audiences
- In collaboration with the CMO, drive our brand narrative and AI positioning
- Set overall editorial and enterprise content marketing strategy, planning and delivering content narratives that solidify Candid’s brand positioning and meet the buying objectives of our target accounts
- Lead an external team of copywriters and communications professionals (PR), as well as agency partners
- Develop thought leadership, experiential (event) programming/promotion, and full-funnel content assets
- Integrate all content to ensure consistency across the program and expand our approach to new mediums and formats through strategic testing
- Adapt our content voice, tone, and presence to deliver connected and cohesive content experiences that improve audience interactions contextually across all channels
- Set clear goals and content Key Performance Indicators aligned to our commercial objectives and actively manage the overall strategy and team to those goals
- Collaborate cross-functionally on content strategy and project planning, particularly with Demand and Sales functions
Our take
Healthcare spending in the US medical system has been ballooning for decades. Administration contributes a substantial portion to this, constituting almost three times what other developed countries spend proportionate to their healthcare budget - and taking up valuable physician hours. The detrimental impact this has on the quality and affordability of care has meant solutions are becoming urgent, and Candid Health is contributing a strong one.
The data and AI-driven platform helps healthcare providers automate the process of submitting, chasing, and appealing insurance claims. It’s regularly audited by HIPAA, helping the company dodge the tightening data protection net that’s stunted the progress of some medtech startups. Having passed this obstacle the company is running at modest capacity - the challenge now is to lock in a broader client base, which could prove challenging.
Companies like Change Healthcare and Flobotics, for example, offer automated claims submissions as part of a broader robotic process automation service for medical institutions. It may be that this holistic administrative software proves more attractive for overburdened providers. For now, however, Candid Health is gaining a respectable amount of traction and enjoyed a funding round of $29 million in 2024.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Feb 2025
$52.5m
SERIES C
Sep 2024
$29m
SERIES B
Total funding: $97.8m
Company HQ
Financial District, San Francisco, CA
Leadership
Nick Perry
(Co-Founder & CEO)A human biology graduate from Stanford, who started as an Accenture Digital consultant, before taking a role as as the forward deployed engineering lead at Palantir Technologies.
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