Driver Growth Manager, Heetch
VIE
Ride-hailing app
Be an early applicant
Ride-hailing app
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
Heetch's misison is to make mobility more inclusive and more responsible.
Role
Who you are
- Strong experience with Hubspot
- Familiarity with CRM campaigns in general
- Strong proficiency in data analysis, with the ability to easily manipulate and derive insights from data. Experience in conducting tests to measure impact and synthesizing complex results into actionable recommendations is a plus
- A business-oriented mindset, with a focus on seeking proof of concept and driving tangible results
- A collaborative nature, enjoying working with diverse teams, being open-minded and enthusiastic, and having a genuine desire to help others
- Fluent proficiency in both French and English
What the job involves
- In this role as part of the Growth team, you will take the lead on current and new initiatives, leveraging your strong analytical skills to enhance Driver activation in both European and African markets
- More concretely : turning all the potential leads we collect through paid/organic channels into Drivers, through different kinds of push and activations
- Design, scope, and optimise strategic planning for our two user segments: drivers and passengers, serving as the expert in this area
- Continuously analyse campaign performance and user lifecycle journeys, providing clear, nuanced, and well-reasoned conclusions to improve the team's understanding of their impact and foster a culture of iteration
- Ensure the successful execution of the global strategy in the markets under your responsibility
- Become a master of our CRM suite, specializing in the regional context, and provide support and training to the team
Our take
Heetch is looking to carve out its own niche in the ride-sharing industry, and taking on Uber is no small feat. They’ve been laying down a strong service and reputational foundation, though. For drivers, Heetch only takes a 15% commission to Uber’s 25%, and doesn’t use driver ratings as a way of reporting problems. For customers, rides are cheaper than an UberX, and are designed to have a younger, funner feel.
So how well is this strategy working? Well, Heetch is second behind Uber in France, and has spread to a couple of neighbouring countries like Belgium and Italy. Predominantly, however, its expansion is focused on francophone regions in Africa like Algeria, Cameroon, Senegal, and the Ivory Coast.
This could prove a smart move, as Uber has yet to dominate many of the African markets, thanks to smaller companies offering locally tailored and more effective competing services. These same problems are likely to plague Heetch, too, but with the leader off its top spot, there may be more room to manoeuvre.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2019
$4m
SERIES B
May 2019
$38m
SERIES B
Total funding: $74.3m
Company benefits
- Yes to remote working and autonomy
- Flexible hours
- Events and parties, Heetch style
- 50% discount on all Heetch rides
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Cool offices ideally located in the heart of Barcelona and Paris
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Company and team retreats
Company HQ
Camp d'en Grassot i Gràcia Nova, Barcelona, Spain
Leadership
Teddy Pellerin
(CEO)Has experience in project management from Sun'R and Nature Energies, and worked as a Sales Manager at Mydeal.ma.
Mathieu Jacob
(CPO)Worked as a process engineer with Hager Group, before moving on to be a Senior Consultant with eleven.
Salary benchmarks
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