Digital Marketing Manager, VTS
$98-120k
+ Equity packages
4 days a week in office
Commercial real estate platform
Be an early applicant
Commercial real estate platform
501-1000 employees
Be an early applicant
$98-120k
+ Equity packages
4 days a week in office
501-1000 employees
Company mission
To be commercial real estate’s modern operating system, the place where data comes to life and deals happen.
Role
Who you are
- Experience in digital marketing, with an emphasis on B2B marketing
- A demonstrated ability to craft and execute successful customer acquisition campaigns across various paid marketing channels and technologies (search, content marketing, social media, retargeting, personalization, etc)
- Strong analytical skills and expertise in data analysis and reporting
- A passion for experimentation and relentless in the pursuit of growth
- Expert knowledge of Google Analytics Solutions
- Expert knowledge of SEM and SEO best practices
- Expert knowledge of A/B testing tools, such as Optimizely
- Extraordinary editing and copywriting skills
- Experience handling outside agencies and vendor relationships
- Curiosity, creativity, a collaborative nature and enjoy working in an energizing environment
What the job involves
- VTS is looking for a data-driven Digital Marketing Manager to help us take our digital outbound and inbound marketing to the next level. You will have a strong command of digital acquisition campaigns, a real passion for growth and deep analytical skills
- This role reports to the VP, Data & GTM Strategy and is an exciting opportunity for an ambitious digital marketer who’s enthusiastic about scaling the digital marketing function on a high-performing marketing team in a team-driven culture
- You’ll work with a talented, collaborative team of marketing and sales professionals who are passionate about making an impact on the company and our industry, and are best-in-class in how we market
- Conceptualize, develop and execute revenue-generating digital marketing campaigns across various channels that align to business goals, objectives and target KPI’s
- Manage the day-to-day optimization of digital marketing efforts, including paid advertising, SEO, web, and social media, etc
- Handle the company website and increase on-site conversion rates by implementing strategies such as A/B testing and personalization, conceptualize and draft new CTAs, and bring new ideas to the team
- Track, analyze and report on campaign performance weekly — deliver monthly and quarterly campaign performance briefs to marketing leadership
- Track and manage budgets and expenses accurately for digital marketing projects
- Analyze media spend and creative performance through clearly defined success metrics, and implement learnings for campaign optimizations
- Stay educated on new technologies and keep the company forefront of developments in digital marketing
Our take
Commercial real estate is a difficult business sector to plan for, especially for the largest firms managing huge portfolios of prime office space. Marketing, leasing, data analytics and retention efforts have traditionally required an array of different solutions, often poorly integrated with one another (if at all), and decision-making is often stymied by inaccurate reporting and inflexible, clunky tools.
VTS, a leading player in the commercial real estate tech sector, seeks to change this by unifying every real estate asset and function in a single platform. Combining marketing, asset management and reporting functions into a single interface, it also delivers data insights for decision makers to inform their investment and asset strategies.
VTS's user base has grown to over 45,000 commercial real estate firms including Blackstone, Brookfield Properties, and LaSalle Investment Management, and about 60% of the US's top quality office space is managed through its platform. Having raised a significant amount of funding it is investing heavily in research and development, sourcing strategic acquisitions and hiring additional talent.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2022
$125m
SERIES E
May 2019
$90m
SERIES D
Total funding: $304.6m
Company benefits
- Comprehensive health benefits (including dental and vision)
- Flexible vacation time
- 16 weeks 100% paid parental leave to the primary caregiver and 6 weeks 100% paid parental leave to the secondary caregiver
- Dedicated monthly wellness events to promote physical and mental well-being
- Company equity
- Professional development allowance
- Work from home opportunities
- 401(k) plan
Company HQ
Midtown South, New York, NY
Leadership
Nick Romito
(CEO & Co-Founder)Started his career in commercial real estate over a decade ago as a tenant rep and landlord broker at New York City’s Murray Hill Properties. Then went on to AM Properties before becoming the founder and CEO of Titan Advisors in 2009. Founded VTS in 2010.
Ryan Masiello
(Co-Founder)Started his career at Cushman & Wakefield, before getting recruited by JLL to help lead the firm’s business development efforts in New York, eventually becoming Senior Vice President.
Niall Smart
(CTO & Co-Founder)Previously co-founder and CTO at Hightower, and earlier was co-founder of Echodio, a Y-Combinator backed digital media startup that was acquired by RealNetworks in 2009.
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