Growth Marketing Manager, VTS
$98-120k
+ Equity packages
4 days a week in office
Commercial real estate platform
Job no longer available
Commercial real estate platform
501-1000 employees
Job no longer available
$98-120k
+ Equity packages
4 days a week in office
501-1000 employees
Company mission
To be commercial real estate’s modern operating system, the place where data comes to life and deals happen.
Role
Who you are
- Proven experience in digital marketing and demand generation, particularly within B2B SaaS or technology companies targeting mid-market or enterprise accounts
- Demonstrated success running integrated campaigns across digital channels (search, social, email, paid, web, SEO/SEM), with a focus on lead acquisition, upsell, and cross-sell strategies
- Deep understanding of the marketing and sales funnels and a track record of working collaboratively across functions to influence each stage of the customer journey
- Strategic mindset paired with the ability to lead tactical execution—comfortable driving projects from ideation through delivery with measurable outcomes
- Advanced analytical skills with experience using tools like Google Analytics and A/B testing platforms to set goals and optimize performance
- Strong project management abilities to juggle multiple campaigns and deadlines while prioritizing for impact
- Excellent communication and collaboration skills—able to manage agencies and vendors, lead cross-functional teams, and clearly communicate results and strategy
- A growth-oriented mindset, with creativity, curiosity, and passion for continuous testing, learning, and improvement
What the job involves
- VTS is looking for a data-driven Growth Marketing Manager to help us take our digital outbound and inbound marketing to the next level
- This role reports to the VP, Data & GTM Strategy and is an exciting opportunity for an ambitious growth marketer who’s enthusiastic about scaling the digital marketing function on a high-performing marketing team in a team-driven culture
- You’ll work with a talented, collaborative team of marketing and sales professionals who are passionate about making an impact on the company and our industry, and are best-in-class in how we market
- Own the strategy, development, and execution of integrated, revenue-generating digital and account-based marketing campaigns across channels including paid media, email, web, and social
- Collaborate cross-functionally with Marketing, Sales, and Customer Success to drive pipeline growth, lead generation, and overall business alignment
- Manage day-to-day optimization of marketing efforts and digital properties, including the company website, to improve conversion rates through A/B testing and personalization
- Leverage product and persona insights (e.g., buyer journey, content consumption behavior) to develop impactful, targeted campaigns
- Maintain strong feedback loops with GTM teams to ensure campaigns are aligned to their priorities and continuously optimized to meet pipeline and revenue goals
- Monitor, analyze, and report on campaign and program performance weekly, delivering insights to leadership and identifying areas to improve ROI and accelerate funnel progression
- Accurately track marketing budgets and media spend, and use data-driven insights to adjust campaigns and drive performance
- Scale nurture programs in Marketo to drive responses and push qualified leads further down the funnel for conversion
- Stay up to date on digital marketing trends and technologies to ensure the team remains at the forefront of innovation
Our take
Commercial real estate is a difficult business sector to plan for, especially for the largest firms managing huge portfolios of prime office space. Marketing, leasing, data analytics and retention efforts have traditionally required an array of different solutions, often poorly integrated with one another (if at all), and decision-making is often stymied by inaccurate reporting and inflexible, clunky tools.
VTS, a leading player in the commercial real estate tech sector, seeks to change this by unifying every real estate asset and function in a single platform. Combining marketing, asset management and reporting functions into a single interface, it also delivers data insights for decision makers to inform their investment and asset strategies.
VTS's user base has grown to over 45,000 commercial real estate firms including Blackstone, Brookfield Properties, and LaSalle Investment Management, and about 60% of the US's top quality office space is managed through its platform. Having raised a significant amount of funding it is investing heavily in research and development, sourcing strategic acquisitions and hiring additional talent.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2022
$125m
SERIES E
May 2019
$90m
SERIES D
Total funding: $304.6m
Company benefits
- Comprehensive health benefits (including dental and vision)
- Flexible vacation time
- 16 weeks 100% paid parental leave to the primary caregiver and 6 weeks 100% paid parental leave to the secondary caregiver
- Dedicated monthly wellness events to promote physical and mental well-being
- Company equity
- Professional development allowance
- Work from home opportunities
- 401(k) plan
Company HQ
Midtown South, New York, NY
Leadership
Nick Romito
(CEO & Co-Founder)Started his career in commercial real estate over a decade ago as a tenant rep and landlord broker at New York City’s Murray Hill Properties. Then went on to AM Properties before becoming the founder and CEO of Titan Advisors in 2009. Founded VTS in 2010.
Ryan Masiello
(Co-Founder)Started his career at Cushman & Wakefield, before getting recruited by JLL to help lead the firm’s business development efforts in New York, eventually becoming Senior Vice President.
Niall Smart
(CTO & Co-Founder)Previously co-founder and CTO at Hightower, and earlier was co-founder of Echodio, a Y-Combinator backed digital media startup that was acquired by RealNetworks in 2009.
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