Regional Marketing Manager, Dandy

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
• Language requirements: Spanish and English required, Catalan preferred
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
• Experience operating cross-functionally in fast-paced, matrixed organizations
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
• Experience supporting or executing local events, field marketing initiatives, or customer activations
• Analytical mindset with experience using performance data to drive optimization and decision-making
• Proven ability to manage multiple priorities and influence outcomes across distributed teams
• Please note this role is based in-office in Barcelona

Desirable

• We’re looking for a Marketing Manager to act as the strategic marketing lead for the Iberia region, partnering closely with the Regional leadership team to drive market growth, pipeline generation, and customer engagement
• In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions
• You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution
• You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights
• This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations
• Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory
• Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes
• Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy
• Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion
• Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels
• Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline
• Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development
• Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI