Senior Account Based Marketing Specialist, dbt Labs
$110-129k
+ Equity
Data transformation tools
Be an early applicant
Data transformation tools
201-500 employees
Be an early applicant
$110-129k
+ Equity
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- 5+ years of experience in B2B Account-Based Marketing, preferably within a SaaS or technology company
- A proven track record of executing successful ABM strategies that generate pipeline, drive revenue, and improve account engagement
- A strong ability to think strategically while executing tactical, hands-on campaigns. Demonstrated success in creating and scaling ABM programs
- Advanced analytical skills, with experience in using data to drive decisions, optimize campaigns, and demonstrate the impact of ABM programs on revenue growth
- A deep understanding of sales cycles and the ability to collaborate effectively with sales teams to align marketing efforts with sales objectives
- Proficiency with ABM platforms (e.g., Terminus, Demandbase, 6sense) and marketing automation tools (e.g., HubSpot, Marketo) as well as CRM platforms (e.g., Salesforce)
- Experience with content creation for ABM campaigns, including emails, landing pages, and personalized outreach strategies
- Excellent written and verbal communication skills
- Solid organizational and project management skills with the ability to handle multiple campaigns simultaneously
What the job involves
- Dbt Labs is looking to hire a Senior Account-Based Marketing Specialist to play a pivotal role in the strategy, implementation, and optimization of our global ABM strategies targeting high-value accounts
- In this role, you will work closely with sales, marketing, and customer success teams to identify key target accounts, build personalized marketing programs, and drive engagement to accelerate the sales pipeline and revenue growth
- Design and execute ABM campaigns targeting enterprise and mid-market accounts. Collaborate with sales and leadership to define account selection criteria and align on goals and KPIs
- Develop tailored, multi-channel marketing campaigns (paid media, direct mail, events, etc.) that address the specific needs and pain points of target accounts
- Leverage data and insights to identify high-value accounts and decision-makers within those accounts. Work with sales teams to prioritize accounts based on potential revenue and strategic fit
- Partner with sales, customer success, and product teams to develop and align messaging, content, and strategies that resonate with key stakeholders within target accounts
- Drive engagement through targeted content, digital advertising, and personalized outreach to move accounts through the sales funnel. Optimize campaigns based on performance and lead conversion rates
- Monitor the performance of ABM campaigns using metrics like engagement, pipeline growth, and ROI. Provide actionable insights and recommendations for optimization to senior leadership and the sales team
- Utilize and optimize ABM and CRM platforms (e.g., HubSpot, Salesforce, Demandbase, Terminus, 6sense) to execute and measure campaigns. Stay up to date with the latest ABM tools and best practices
- Collaborate with content marketing teams to create high-quality, targeted content (eBooks, case studies, whitepapers, webinars, etc.) that drives engagement and resonates with target accounts
- Manage and allocate ABM budgets effectively to ensure maximum ROI for campaigns
Application process
- Interview with Talent Acquisition Partner
- Interview with Hiring Manager
- Project
- Team Interviews
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company values
- We are a mission-driven company
- We contribute to the knowledge loop
- We are more concerned with value creation than value capture
- Work done well is its own end
- Transparency always wins
- We value diversity
- Users are our best advocates
- We are humble
- We optimize for the long-term
- We work hard and go home
- We are human
- We believe in moving up the stack
- Values are more important than success
Company HQ
West Poplar, Philadelphia, PA
Articles
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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