Head of Marketing Operations, Firstup
$140-155k
Workplace communication platform
Be an early applicant
Workplace communication platform
201-500 employees
Be an early applicant
$140-155k
201-500 employees
Company mission
To improve the employee experience at every moment that matters, large and small.
Role
Who you are
- 7+ years of hands-on experience with marketing automation platforms (Marketo,) including platform administration, optimization, and integration
- 5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
- Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
- Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics
- Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
- Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
- Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
- Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
- Track record of identifying and acting on key trends in marketing performance data that led to pipeline or revenue improvements
Desirable
- Demonstrated experience evaluating and implementing AI-powered marketing tools, including predictive analytics, AI-driven attribution, or generative AI applications
- Experience with revenue ops tools and ecosystems (Clay, Clari, Hockeystack) and proven ability to extract actionable insights
- Ability to translate complex data and technical concepts for C-suite audiences and experience presenting insights to executive stakeholders
- Successful track record inheriting and optimizing existing marketing tech stacks and instances
What the job involves
- The Marketing Operations Lead is the strategic architect of Firstup's marketing engine, responsible for designing, scaling, and optimizing the systems that accelerate revenue growth and pipeline velocity
- You'll bridge strategy and execution, translating business objectives into efficient workflows, building the data infrastructure that drives insights, and partnering with leadership to shape how marketing technology fuels company growth
- In this position, you'll report directly to the Chief Marketing Officer and serve as a key thought partner on marketing excellence, technology strategy, and operational innovation
- Drive measurable improvements in pipeline velocity through operational optimization—reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales
- Design and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisions
- Oversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third-party integrations) to ensure reliability, scalability, and alignment with business needs
- Own all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoff
- . Evaluate, pilot, and implement AI-powered solutions across the marketing tech stack—including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasks
- Prepare monthly C-level briefings and board-ready materials that translate marketing performance into revenue impact, including pipeline velocity trends, pipeline contribution, and strategic KPIs aligned with company goals
- Drive sales-marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocity
Our take
As hybrid and remote work models become commonplace, workplace communication struggles to keep pace. Many companies now grapple with burnout and digital fatigue, compounded by the absence of regular face-to-face interaction, leaving HR teams and managers searching for effective engagement strategies.
Enter Firstup, a solution designed to tackle this challenge head-on. It offers a workplace communication platform that seamlessly integrates with a company's HR systems. By tapping into data from recruitment, performance management, talent acquisition, and other sources, Firstup builds detailed employee profiles. This enables companies to craft and deliver personalized engagement initiatives, ultimately enhancing productivity and retention rates.
With a track record of success, Firstup has recently surpassed the $100M mark in annual recurring revenue and clinched the prestigious 2023 HR Tech Award for Employee Experience. Already trusted by over 40% of the Fortune 100, including industry giants like Amazon, Holton, and Ford, Firstup is set for continue growth. Its ability to adapt to the evolving needs of the modern workforce ensures it remains a key player in the realm of workplace communication and engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Health Coverage: Doing your best starts with feeling your best. We provide fully paid medical, dental, and vision for employees, plus 70% for dependents
- Flexible Time Off: You can’t mobilize if you don’t rest and recharge—so take as much paid time off as you need
- Fruity Umbrella Drink Bonus: When we say we want you to take time off, we mean it. To encourage you, we offer extra compensation when you take time off in full-week increments
- Retirement Plan: There’s life beyond work, and someday there will be a lot of it. We’ll help you save for that time
- Professional Development: We invest in our people and build their skills for the future of work—no matter where that future takes them
- Family Leave: We support making big changes, and nothing will change your life more than bringing a child into your family. That’s why we offer 12 weeks of fully paid family leave for all parents
- Volunteer PTO: We give you paid days off to give back because we want our workforce to be a force for good
- Commuter Benefits: Although much of our workforce is remote, when we do head into the office, we subsidize eco-friendly ways to get there
Company HQ
Financial District, San Francisco, CA
Leadership
Bill Schuh
(CEO)Prior to joining Firstup in 2025, Bill was the CRO at Anaplan for over 4 years. Before that, they spent 4 years at Medallia as a VP of Sales (Americas), SVP and then EVP of Global Industry Sales.
Kristin Brenna
(CMO)Prior to joining Firstup in 2025, Kristin was a VP of Marketing at Legion Technologies, Datrium, Lightstep, and Sencha. They were also a Senior Director of Product Marketing & Demand Generation at Synopsys for 4 years.
Cheryl Chavez
(CPO)Prior to joining Firstup in 2022, Cheryl was the CPO at Bloomreach, Duetto and Engagio. They were also a Group VP of Product Management & UX at Merketo for 8 years.
Vinod Malhotra
(CTO)Prior to joining Firstup in 2025, Vinod was the CTO at Perceptyx. Before that, they spent 4 years at BlackLine as a VP then Senior VP of Engineering.
Sabra Sciolaro
(CPO)Prior to joining Firstup in 2022, Sabra spent nearly 7 years at FireMon as a VP of HR. Before that, they worked in HR roles at FishNet Security, Helzberg Diamonds and HRS Erase.
Mike Skelly
(CFO)Prior to joining Firstup in 2022, Mike was the CFO at AbacusNext, Trio Health, and UpWind Solutions. They also worked at The Active Network for nearly 9 years as an SP of Finance and spent nearly 5 years at Enterprise Partners Venture Capital as a Senior Associate.
Craig Steele
(CRO)Craig previously worked at Velocity Global, joining as a Managing Director of Americas before becoming the Global Head of Sales and then CRO. Prior to that, they spent 5 years at Anaplan in various VP roles.
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