Media Buyer, Centerfield

• The ideal candidate will have a deep understanding of search engine marketing, analytics and a proven track record of successfully managing SEM campaigns
• We are looking for someone who is strategic but not afraid to take risks
• 3+ years paid marketing experience
• Degree in Marketing, Business Administration, or Economics or equivalent experience
• Expert in Google Ads/SA360
• Ability to mentor others
• Ability to lead and guide conversations around problem solving
• Ability to collaborate effectively with others
• Ability to communicate complex data and optimization goals effectively
• Ability to proactively identify issues and develop creative solutions

Desirable

• Centerfield is seeking an experienced Media buyer to lead our search engine marketing efforts and drive impactful results
• As a Media buyer, you will play a pivotal role in planning, executing, and optimizing SEM campaigns to enhance our online presence and achieve business objectives
• Assist with problem solving either technical or strategic issues
• Communicate effectively with executive level leadership on account performance and strategies
• Conduct thorough keyword research, competitor analysis, and market trends to inform campaign strategies
• Responsible for either multiple accounts within a vertical or larger/high contact/high importance accounts
• Fully own account strategy
• Create and optimize account structures for new and existing accounts
• Full funnel projections for account changes or new accounts
• Understanding and creation of ad copy strategies
• Solid understanding of Google Ads to the point where they can assist more junior team members
• Work collaboratively with cross-teams to develop campaign/design strategy
• Create daily/weekly account performance reporting
• External communication with partners
• Responsible for scoping and implementing individual optimization plans with minimal guidance