Product Marketing Manager, Plaid
Industry
$147.6-219.6k
1-5 days a week in office
Infrastructure and APIs for FinTech
Open for applications
Infrastructure and APIs for FinTech
1001+ employees
Open for applications
$147.6-219.6k
1-5 days a week in office
1001+ employees
Company mission
Plaid's mission is to unlock financial freedom for everyone.
Role
Who you are
- 5+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
- Strong presence and verbal communicator
What the job involves
- At Plaid, Product Marketing oversees the entire product lifecycle, from shaping product strategy to driving successful launches and commercialization
- We develop go-to-market strategies, position products effectively in the market, and drive adoption post-launch
- Our team bridges product, sales, and marketing to ensure a cohesive strategy that aligns with customer needs and business goals
- As a Product Marketing Manager, you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach customers across prioritized industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more
- Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for and enabling our sales and revenue teams to effectively sell to target audiences
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy
- Create programs and content that speaks to our priority audiences and verticals: gaming, mortgage, et al
- Lead the messaging and positioning for our priority industry verticals – creating the narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet business goals
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals
- Develop an approach for pricing and monetization for enterprise
Our take
Plaid builds infrastructure that allows a consumer to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.
Plaid has integrated with 12,000 financial institutions in the US, Canada, the UK and Europe. About a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs). The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts.
This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow. Despite its strong position, it has not been immune to the difficult global economic situtation and was forced to restructure at the end of 2022, laying off some of its workforce. However it is still experiencing growth and is well-positioned to weather the current economic uncertainty.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2025
$575m
LATE VC
Apr 2021
$425m
SERIES D
Total funding: $1.3bn
Company benefits
- Monthly wellness stipend (gym on us)
- We offer breakfast, lunch, and dinner to keep you well-fed and healthy (when working from the office)
- From medical, life, dental and pension schemes, we’re here to support your physical, mental, and financial wellbeing
- We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids
- Every Plaid is in control of their career development with our learning stipends, tools, and trainings
- We give Plaids the freedom and flexibility to choose where they work - whether that is in a Plaid office, at home in any supported location, or a mix of both!
- Two weeks of synchronous, company-wide vacation
- We want to make sure you have time to meet your personal needs with unlimited PTO
Company HQ
SoMa, San Francisco, CA
Leadership
Zach Perret
(CEO)He was a Consultant at Bain and previously a Research Fellow and Trustee at Duke before co-founding Plaid
William Hockey
(Board Director)He was previously an associate at Bain and has since moved on from Plaid to become Co-CEO at Column
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