Digital Marketing Coordinator, Live Nation
Office located in Etobicoke, Toronto
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
Office located in Etobicoke, Toronto
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Previous hands on experience posting on social media for artists, bands, brands or other entities with large followings
- Strong written communication skills with attention to detail
- While office hours are from 10a-6p ET, this role requires the ability to work flexible hours including some evenings/weekends as needed for artist requests
- Team player mentality with ability to adapt to changing priorities
- Understanding of the importance of UGC content and how to use artist channels to encourage new UGC creates
- Understanding of how to build & maintain engaged online communities
- Wide breadth of knowledge about best practices for social platforms (with emphasis on short form channels)
- Aptitude to think creatively, outside the box and to tie different promotional elements of a marketing campaign together
- Demonstrated ability to work independently across multiple priorities simultaneously
- Ability to accept constructive feedback and revision requests; providing creative solutions that meet expectations
- Tech savvy command of project management software (Monday/Asana), business software (Microsoft Office suite) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom, Notion etc.)
- Ability to quickly edit short form video via TikTok/Instagram’s in-app tools as well as editing apps like CapCut
- Proficiency with Adobe Photoshop to create simple one sheets, or edit layouts from a .psd file
- Inclusive, flexible, focused, diplomatic, calm and collected can-do attitude in a fast-paced environment
- Demonstration of discretion in handling confidential data and dealing with high-level artists and industry executives
- Experience in music industry preferred
What the job involves
- Artist management firm seeking a dynamic candidate to support our marketing team in the planning, creative development and execution of strategic marketing initiatives during album and tour cycles
- Digital Marketing Coordinators build off the creative vision and strategic goals for the project, by drafting and managing social media calendars, executing posts, assisting with building out digital activations and producing creative assets
- The position sits within the cross-functional digital marketing team and reports to the Toronto Marketing Manager
- Manage day-to-day social media operations for an assigned roster of 15+ clients, including content calendar management and post execution on platforms that include but are not limited to TikTok, Instagram, Facebook, X
- Work to fully understand the strategic plan for an album/tour. Develop and plan social media posts that achieve marketing goals and encourage fan engagement
- Responsible for deeply understanding a client’s voice and vision, ensuring consistency across digital platforms
- Analyze social media performance metrics and research trends to inform posting plans
- Coordinate with internal creative team and external partners for content creation and campaign execution
- Maintain regular communication with artists, artist managers and be adaptable to various working styles
- Ensure all creative assets are optimized for each social media platform
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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