Paid Social Manager, Gopuff
+ RSU’s & bonus
Food, alcohol, and daily essentials delivery service
Job no longer available
Food, alcohol, and daily essentials delivery service
1001+ employees
Job no longer available
+ RSU’s & bonus
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- Proven experience in a senior paid social or performance marketing role, preferably within a fast-paced, high-growth environment
- Expertise in managing paid social campaigns across major platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.), with a track record of delivering measurable results
- Strong analytical skills, with the ability to use data to optimise campaigns, report to senior stakeholders and inform strategy
- The ability to ensure paid social efforts not only achieve platform metrics but also drive meaningful business performance, such as revenue growth, customer retention, and brand equity
- A creative mindset with the ability to balance performance-driven goals with brand-building initiatives
- Hands-on experience with campaign tools, audience segmentation, and A/B testing (i.e. Smartly, Skai)
- Exceptional project management skills, with the ability to manage budgets and deadlines effectively
What the job involves
- Join Gopuff as Paid Social Manager, where you will be responsible for strategising and executing Gopuff’s paid social advertising strategy to drive customer acquisition, engagement and retention
- You will play a key role in optimising ad spend, launching innovative campaigns, and enhancing Gopuff’s brand presence across social platforms
- As part of the Growth team, you will report to the Acquisition Manager and collaborate closely with teams across Digital Merchandising, Analytics and Category Management
- Develop, execute, and refine Gopuff’s paid social strategy, focusing on customer acquisition, engagement, and retention across platforms such as Facebook, Instagram, TikTok, and Snapchat
- Lead the creation and optimisation of performance-driven paid social campaigns, leveraging data and insights to reduce CAC and meet growth objectives
- Identify trends, test new platforms and formats, and deploy innovative strategies to drive Gopuff’s paid social success
- Collaborate with cross-functional teams, including Creative, Marketing, Analytics, and Revenue Operations, to align paid social efforts with broader brand and growth goals
- Monitor, analyse, and report on campaign performance, providing actionable insights to improve efficiency and scale successful initiatives
- Manage paid social budgets, ensuring cost-effective strategies that deliver high-quality results
- Collaborate with the Creative team to develop compelling ad assets that maximise ROI and high quality customer acquisition
- Work alongside the Acquisition Manager to identify and implement strategies that increase new customer acquisition and brand awareness
Salary benchmarks
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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