Branded Content Marketing Manager, The Muse
The Muse x Fairygodboss
$85-95k
Job search and career development platform
Job no longer available
Job search and career development platform
201-500 employees
Job no longer available
$85-95k
201-500 employees
Company mission
To make the world of work, from job search to career development, more fulfilling.
Role
Who you are
- Bachelor’s degree
- Minimum of 5 years of related writing/content marketing experience
- 2+ years of related email marketing experience
- 2+ years of ad campaign management
What the job involves
- In this role, you will oversee a portfolio of branded content products and play a pivotal role in expanding their reach and impact
- 60% Branded Articles Management:
- Oversee the writing, editing, and content strategy for all branded content elements, such as round-up articles and custom articles
- Manage content calendars efficiently, maintain brand guidelines, ensure timely publication, and continuously refine processes for optimal results and program efficiency
- 10% Partnership Management:
- Cultivate strong relationships with external client partners and collaborate closely to develop compelling content aligned with their brand objectives
- 10% Email Marketing Oversight:
- Oversee multiple email marketing program elements such as tech newsletters and newsletter ad campaigns
- 10% Data Analysis and Reporting:
- Utilize data analytics tools to track and analyze the performance of branded content initiatives
- Generate actionable insights and prepare reports to inform strategic decision-making
- 10% Campaign Management:
- Execute organic and paid campaigns to enhance content visibility and engagement among our target audience
- Leverage strategic insights to refine campaign strategies and maximize impact
Our take
The Muse is an employment platform aimed at next-gen jobhunters, and provides detailed company profiles including behind-the-scenes videos and employee interviews.
The Muse certainly knows its audience. With younger generations putting more emphasis on socially conscious corporate values than previous workforces, having access to a detailed snapshot of company life and policy is sure to prove enticing. This granular detail distinguishes it from well-known competitors like Glassdoor and LinkedIn.
The company's strategy looks set to secure its long-term growth, too - as it is targetting a generation more likely to job-hop (and therefore surf listings) than ever before. This has likely contributed to the company securing a roster of high-end subscription clients like Foursquare, NPR, and Facebook. The company added Fairygodboss (the largest career community for women) to its list of acquisitions. The Muse, therefore, looks set to reap the rewards from its careful targeting and strategic business model as it achieves continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Sep 2022
$8m
LATE VC
Sep 2021
$3m
LATE VC
Total funding: $64.1m
Company benefits
- Learning And Development Stipend
- Promote From Within
- Paid Vacation
- Unlimited Vacation
- Paid Holidays
- Personal/Sick Days
- Paid Family Leave
- Flexible Work Hours
- Remote Work Opportunities
- Commuter Benefits Program
- Pet-Friendly Office
- Happy Hours
- Diversity, Equity, And Inclusion Program
- Company Outings
- Health & Dental Insurance
- Vision Insurance
- Short-Term Disability
- FSA
- HSA With Employer Contribution
- 401(K) With Company Matching
- Company Equity
- Relocation Assistance
Company HQ
Garment District, New York, NY
Leadership
Kathryn Minshew
(CEO)Before founding The Muse, Kathryn worked on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and was previously a consultant at McKinsey & Company.
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