Principal Digital Marketing Manager, Workday
Northern Europe / Emerging Markets
Enterprise AI platform for managing HR and finance
Job no longer available
Enterprise AI platform for managing HR and finance
1001+ employees
Job no longer available
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- Minimum of 8-11 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or equivalent experience. MBA or equivalent experience is a plus
- Demonstrated experience defining and delivering digital strategies in a results oriented culture
- Ability to create integrated digital campaigns through omnichannel marketing and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, on-site personalization, email, chat, etc
- Clear understanding of digital marketing technology tools and processes. (E.g.: Adobe Experience Platform, Eloqua, Marketo, etc.); Ability to identify and adapt to changing audience behavior
- Understanding of data management platforms, and familiarity with first and third party data use cases
- Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc)
- Shown success in collaborating with multiple matrixed teams to analyse, respond to, and effectively address various business needs and challenges, from marketing performance to internal operations and process refinement
- Ability to work and excel in highly matrixed organizations
- Excellent verbal, written, and presentation skills
- Digital demand generation experience is desirable
- Enterprise software and/or B2B experience is a plus
What the job involves
- In this role you will plan, implement, and oversee our Digital activation strategy in-region supporting local initiatives that are for Northern Europe / Emerging Markets (NEEM) EMEA (strategy originating from a Global or Local activation plan)
- You will lead Digital activations across all relevant digital channels including but not limited to social media, display, SEO/PPC, website content & landing pages, mobile, video, email and content syndication
- You will develop the vision, and lead cross functional teams, to effectively market the value of Workday, including regional strategic execution across brand to demand programs – Partner solutions, Events, M&A and priority initiatives
- In addition to delivering impactful digital experiences, you will use UX research, A/B testing, and web analytics to formulate insights and drive incremental improvements
- Ultimately you are responsible for maximizing user engagement and conversion
- Owning business growth across the region in partnership with Digital Growth Strategy, Sales, and Field to deliver highly qualified leads, build a solid 1st party audience, and demonstrate direct Digital attribution to S1 and ACV
- You will measure the efficiency and effectiveness of the digital channels, leveraging channel and behavioral data to optimize, test and target marketing solutions for the greatest impact
- Partner across Digital leadership to funnel program data back into the team for learnings and optimizations
- Develop long-term strategic goals and objectives for your areas of ownership and drive your roadmap to achieve it
- Use your broad expertise in digital marketing, UX research and design, SEO, social media, paid media, segmentation, optimization, analytics, and marketing technologies to ideate performative digital experiences in support of business and stakeholder needs. Collaborate with specialists in these areas to continue to grow your skills
- Stay curious, always looking for ways to iterate and innovate to drive performance
- Immerse yourself in digital business trends, staying current with the latest in digital marketing, B2B web best practices, and competitor and industry trends
- Align with your leadership and Northern Europe EMEA Marketing Leader to identify business priorities and develop digital initiatives, guide organisation to present impactful reports including business insights and recommendations (i.e quarterly business reviews, digital roadmap, regional updates)
- Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, understand messaging and positioning frameworks, buyer personas, create journey maps and leverage UX wireframe and design comps to bring your ideas to life
- Drive usage and visibility of Digital capabilities and accomplishments through internal reviews, external roadshows, newsletters, and training
- Build strong relationships and work across multiple internal stakeholders, business areas, and external providers to develop a strategy, roadmap and deliver high quality solutions – Full lifecycle ownership from ideation through to implementation and support
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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