Senior User Experience Motion Designer, Tinder
Brand Experience
$115-135k
2 days a week in office (Palo Alto, CA or West Hollywood, CA)
Swipe-based dating app
Be an early applicant
Swipe-based dating app
501-1000 employees
Be an early applicant
$115-135k
2 days a week in office (Palo Alto, CA or West Hollywood, CA)
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- 5+ years of experience in motion design, interaction design, or a related field, with a focus on digital products
- A strong portfolio demonstrating your ability to create purposeful and engaging motion design for digital experiences
- Proficiency in motion design tools such as After Effects, Principle, ProtoPie, Lottie, or similar
- Strong collaboration skills, with experience working closely with product designers, engineers, and other cross-functional teams
- A solid understanding of UX principles and how motion design can enhance usability and improve the overall user experience
- Experience designing and implementing motion for mobile platforms, with an eye for optimizing animations for performance
- The ability to manage multiple projects while maintaining high standards for quality and attention to detail
- Excellent communication and presentation skills, with the ability to clearly articulate design decisions and their impact on the user experience
Desirable
- Experience working within a design system, contributing motion guidelines that ensure consistency across products
- Familiarity with prototyping tools and workflows that integrate motion into interactive prototypes
- Knowledge of inclusive design and accessibility principles, ensuring motion design is accessible to all users
- An understanding of mobile platform limitations and best practices for optimizing motion performance on iOS and Android
- Experience with data-driven design, using insights from user feedback and analytics to inform motion decisions
What the job involves
- As a Senior UX Motion Designer on Tinder’s Brand Experience (BX) team, you will play a pivotal role in shaping the visual and interactive narrative of our platform
- Your expertise in motion design will enhance user journeys, creating seamless flows and delightful moments that resonate with our brand identity
- You will be at the heart of our center of excellence, leveraging motion to tell compelling stories and establish foundational interaction principles that elevate the Tinder experience across all touch points
- Motion Design Strategy: Develop a comprehensive motion design strategy aligned with Tinder's UX goals and brand vision, defining motion's role in enhancing user experience and maintaining consistency across platforms
- Interaction Design: Design and prototype intuitive micro-interactions, transitions, and animations that guide user navigation, enhance engagement, and deliver delightful standalone experiences
- Collaboration with Cross-Functional Teams: Partner with designers, product managers, and developers to integrate motion seamlessly into the product lifecycle, ensuring feasibility, accessibility, and optimal implementation
- Prototyping & Testing: Create high-fidelity prototypes to demonstrate motion concepts, conduct usability testing, and iterate designs based on user feedback and data-driven insights
- Design System Integration: Establish motion design guidelines within Tinder’s design system, ensuring consistent and scalable usage of motion elements across all products
- Accessibility Consideration: Design inclusive motion elements that enhance usability for all users, adhering to accessibility standards and minimizing potential barriers
- Mentorship & Thought Leadership: Mentor junior designers, promote a culture of excellence, and stay at the forefront of motion design trends and tools to bring fresh perspectives and innovation
- Continuous Improvement: Regularly refine motion designs through user and stakeholder feedback, leveraging data to align with evolving user needs and industry standards
- Storytelling Through Motion: Utilize motion to convey user journey narratives and emotional connections, enhancing the brand's storytelling and user engagement
- Brand Motion Integration: Expand Tinder’s motion design language, building on iconic gestures like the “swipe right” while innovating new motion elements that strengthen brand identity and market differentiation
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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