Key Account Manager, GFK

Retail Sales

Salary not provided

Mid level

London

Office located in Central London, UK

AI-powered market intelligence & consulting

Job no longer available

AI-powered market intelligence & consulting

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Job no longer available

Salary not provided

Mid level

London

Office located in Central London, UK

1001+ employees

B2BArtificial IntelligenceEnterpriseMarket researchConsultingBusiness IntelligenceData Analysis

Company mission

To discover new pathways to sustainable growth for our clients, our people, and our planet.

Job

Company

Role

Who you are

Deep understanding of client's organisation
Ability to network GfK's services and products to match client's business requirements
Ability to work with other GfK product experts to provide truly outstanding client analysis
Build effective relationships with client's support functions (procurement, legal, etc.)
Ability to highlight client issues and convert to opportunities for the Sales team
Ability to build lasting client relationships
Ability to hunt-out and quantify, market opportunities
Accurate revenue forecasting
Understand and 'sell' the value of GfK's proposition
CRM Management
Liaison with GfK stakeholders for current and developing opportunities
White spot analysis
Invoicing and payment status
Develop offer and negotiation strategy and tactics
Understand GfK's discount structure and how to construct winning offers
Storytelling ability and presentation skills
Sales skills (Sandler or equivalent)
Negotiation skills (GAP or equivalent)
Contract execution – from client signature to internal processes
Offer/negotiation as a project
Script/Storyline for team offers and negotiations
Implementation and follow through
Communication / interaction skills / authority
English (key note / excellent orator)
Client oriented attitude / willingness to go the extra mile
Intercultural competencies and sensitivity
Integrity
Warmth / empathy / ability to build sustainable relationships
Eagerness to expand within client organization
Software skills / MS Office
"Active listening" skills

What the job involves

Highlight potential and win new business opportunities for GfK
Client negotiations both for new sales and renewals
Continuous upselling of add-on services (dashboards, countries/regions, frequency etc.)
Client pitches – utilizing wider GfK expertise as and when required
Develop, sustain and grow GfK’s presence with client base
Manage overall client relationship with GfK, liaising with internal departments to provide a client centric experience
Build go-to-market account plans in conjunction with the Head of
Consult with clients about how to leverage the power of GfK’s insights to best support their business
Ensure maximum communication with the other internal GfK departments. Build relationships that will support the growth needed for GfK’s insights
Meeting monthly sales objectives; exceeding assigned quarterly and annual quotas
Consistent quota achievement

Salary benchmarks

Our take

GFK boasts a comprehensive suite of capabilities, including shopper behaviour tracking, emerging trend adaptation, total economic impact assessments and consultancy services. The company has continuously advanced and modernised its business model to remain a leading provider in today’s fast-paced, data-driven landscape.

A notable innovation from GFK is its decision support system, gfknewron, which aids in forecasting sales, setting prices and conducting scenario testing. This system exemplifies GFK’s commitment to providing advanced tools for data-driven decision-making.

In 2024, GFK sold its European Consumer Panel business to YouGov. This acquisition will allow YouGov to enhance its data capabilities and expand its market presence. Alongside this, GFK's successfully merged with NielsenIQ to poise themselves to create a global leader in consumer and retail data, accelerating GFK's growth and strengthening its market position.