Senior Director of Product Marketing, Salesforce
Developer Services
$214.8-327.6k
Offers ESPP
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$214.8-327.6k
Offers ESPP
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- We are looking for an experienced product marketing leader to bring our Low-Code Development Platform messaging and positioning to life through standout go-to-market activities, presentations, event programming and keynotes, websites, enablement content, and more
- Proven leadership experience in product marketing, preferably in the technology industry and developer tools, app dev, or AI space
- Experience leading and managing a team
- Strategic thinker with the ability to translate market insights into actionable marketing strategies
- Demonstrated experience in developing and executing go-to-market strategies for complex product portfolios
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively
- Ability to create content and lead others in content creation; keen marketing eye and experience guiding a creative process
- Stellar communicator as demonstrated by writing, public speaking, storytelling skills
- Passion for software-as-a-service, technology, and disruptive thinking
- Proven track record of successfully driving projects with minimal guidance
- Ability to work well cross-functionally and lead through influence
- Proven creative thinker who can generate and execute innovative "breakout" marketing ideas
- Proven track record of performing well in a fast-paced environment and possessing the organizational skills to effectively manage multiple projects
- 9+ years of experience in product marketing
What the job involves
- This leader will stay abreast of AI, app development, and DevOps market trends, incorporating fresh ideas and insights to deliver innovative marketing programs that grow bookings and increase customer adoption
- Strategic Leadership: Provide strategic direction for the marketing efforts of AI application development messaging. Both how you build with modern ALM practices, vibe coding, developer tools, and environments, and what you build: custom AI apps. Ensure alignment with overall business objectives
- Team Management: Lead and mentor a team of 5 product marketers, fostering a culture of innovation, collaboration, and excellence
- Messaging and Positioning: Develop compelling messaging and positioning strategies for products, including Sandboxes, DevOps Center, Agentforce Vibe, and application user licenses, emphasizing the value proposition and differentiation
- Marketing Programs and Content: Create and develop impactful and innovative marketing programs and events that generate and mature marketing pipeline. Create and maintain marketing assets including pitch decks, keynote presentations, and enablement trainings
- Go-to-Market Strategies: Drive effective go-to-market strategies, including product launches, marketing activations, and field readiness initiatives to maximize product adoption and revenue growth
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including product management, sales, customer success, and marketing to ensure alignment and execution of marketing initiatives
- Market Analysis: Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing marketing strategies and tactics
- Customer Engagement: Engage with customers to gather insights, understand pain points, and validate marketing messaging and positioning. Work across product and sales teams to develop integrated Customer Success stories & positioning
- Performance Tracking: Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time
- AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market
- Presentations: Confidently deliver presentations to audiences of all sizes
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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