Senior Demand Generation Manager, Mixpanel
Americas
$160-195.5k
OTE
+ Equity
Digital product analytics
Be an early applicant
Digital product analytics
201-500 employees
Be an early applicant
$160-195.5k
OTE
+ Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- The ideal candidate understands the types of metrics to track for campaign success at a PLG company and has a strong background working with cross-functional partners like Product, Design, MOPs, RevOps, and Partnerships
- 5+ years of experience in B2B SaaS marketing campaign management
- Successful track record in launching campaigns that drive product signups and handraisers, while knowing how to measure success and look for optimization opportunities
- Experience with paid media channels (Google, Facebook, LinkedIn, Twitter, etc) and how to use them to drive campaign success
- Demonstrated experience working with key marketing functions to ensure alignment
- Hands-on experience with marketing tech, analytics, and project management tools (ex., Hubspot, Salesforce, Bizible, RollWorks, Notion)
- Awesome writing skills, with the ability to communicate complex ideas in simple terms
- Ability to manage multiple projects at the same time in a fast-paced environment
- Proactively engaged in the B2B marketing community — always learning mindset, building for modern PLG marketing strategies
What the job involves
- As a part of the larger marketing team at Mixpanel, this role will sit within the Revenue Marketing team. The team is responsible for planning, creating, and launching global campaigns to generate new business and expansion pipeline
- Mixpanel’s Revenue Marketing team is seeking a Senior Demand Generation Manager who can develop and execute integrated campaigns that drive quality new business and expansion pipeline
- The role requires creativity, a solid understanding of how data powers campaign decisions, being focused on the details, and being ready to roll up their sleeves
- Create and launch campaigns across marketing channels (e.g., paid media, email, third-party sponsorships, webinars, etc.), establish milestones, and communicate deliverables and results to cross-functional teams
- Work closely with other campaign managers and performance marketing team to create full-funnel campaigns that drive awareness and capture demand within our ICP
- Establish campaign goals and communicate campaign performance to external stakeholders; build campaigns optimized for different objectives (awareness vs. conversion)
- Be customer-obsessed, with deep curiosity about our target audience and their journey, and leverage that to build campaigns that resonate with our ICP
- Partner across our creative, content, BDR, and marketing operations teams to build and execute global campaigns
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customers' behaviour over web and mobile applications. Google has struggled to modernise its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.3m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO)They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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