Social & Content Associate, Upway
Plus equity shares in the form of stock options
Office located in Schönefeld, Berlin
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
101-200 employees
Open for applications
Plus equity shares in the form of stock options
Office located in Schönefeld, Berlin
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Do you have a passion for storytelling and creating content that connects with audiences?
- If you thrive in a dynamic, fast-paced environment and have a true passion for creativity, pouring your ideas into impactful and engaging content, we’d love to meet you!
What the job involves
- As Upway’s Social & Content Associate, you’ll play a pivotal role in crafting engaging, customer-centric content that boosts brand awareness and drives our mission of sustainable mobility
- From crafting catchy social media captions to producing impactful blogs, videos, and newsletters, you’ll bring our brand to life across platforms
- Your work will inspire audiences, drive engagement, and help shape Upway’s voice as we continue to grow
- Own the social media content calendar, planning and scheduling posts across platforms like Instagram, Facebook and TikTok
- Create visually compelling and on-brand posts
- Develop content that drives engagement, increases brand awareness, and attracts new followers
- Stay ahead of trends and adapt strategies to leverage emerging opportunities
- Monitor and engage with the community, responding to comments and messages to build a loyal audience
- Track and analyze social media performance metrics to refine strategies and optimize growth
- Create compelling email campaigns that resonate with our audience, drive engagement, and boost customer loyalty
- Develop visually appealing templates and layouts with an eye for design that aligns with our brand guidelines
- Monitor and analyze email performance, applying insights to improve open rates, click-throughs, and conversions
- Edit and optimize website content, ensuring it aligns with SEO best practices to improve rankings and visibility
- Create engaging blog articles designed to drive organic traffic and support keyword strategies
- Develop optimized descriptions for new product collections and categories to enhance discoverability
- Collaborate with SEO specialists to implement targeted keywords, meta descriptions, and internal linking
- Monitor the performance of SEO-driven content and recommend adjustments for continuous improvement
- Implement and bring to life marketing campaigns, including sales promotions and calendar-based initiatives, ensuring all content is engaging, creative, and on-brand
- Collaborate on the development and integration of website animations to enhance user experience and drive engagement
- At this position, you would be joining the DACH team, working directly with DACH Marketing Manager, and being based in Berlin (Schönefeld)
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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