Manager of Card Marketing Oversight, Blend

Salary not provided

Mid and Senior level

Toronto

More information about location

3 days a week in office

Business performance data & analytics

Be an early applicant

Business performance data & analytics

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Be an early applicant

Salary not provided

Mid and Senior level

Toronto

More information about location

3 days a week in office

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Company mission

To help advance our understanding of our customers and business performance.

Job

Company

Role

Who you are

Manager: 4+ years of experience in marketing strategy, customer engagement, or related fields
Exposure to Agile methodologies and working in cross-functional teams
Strong understanding of product analytics and marketing technology stacks
Ability to thrive in a fast-paced, results-driven environment with a highly collaborative approach

What the job involves

Duration: 12 months with potential for extension
We are seeking a Manager- Marketing - Cards Oversight to contribute to our next level of growth and expansion
Drive sustained and profitable revenue growth through the planning, development, and execution of customer engagement marketing programs
As a key member of the Marketing Planning and Delivery practice within Canadian Banking Marketing, you will lead full-funnel marketing planning and benefit-led campaigns that support the bank’s strategic objectives
Develop and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, ensuring seamless client experiences
Support annual and quarterly marketing planning, refining objectives to align with business goals
Analyze market research and data insights to inform the strategic direction of benefit-led campaigns
Monitor consumer sentiment, market conditions, and competitive activity to enhance agility in marketing planning and budget allocation
Partner with Customer Journey Management teams to design and implement action plans that drive customer engagement and revenue growth
Work cross-functionally with business, channel, and marketing teams in a highly matrixed environment to ensure alignment and buy-in
Support the development and deployment of creative assets across multiple channels and touchpoints
Ensure proper usage of the brand guidelines across all marketing materials
Foster an inclusive, high-performance culture that values diverse perspectives
Champion the clients core values: Accountability, Passion, Integrity, and Respect
Ensure compliance with operational risk, regulatory guidelines, and marketing governance standards

Our take

As large enterprises digitise at increasingly complex rates, data solutions and advanced analytics are becoming increasingly vital services. Bled360 is a data science solution provider helping these companies leverage the data they harness in transformative ways.

Consisting of data scientists and engineers, the company aids large enterprises in machine learning operations, AI integration and data governance. Overall, it helps to boost the efficiency of data usage.

Blend360 has also been strategically growing through the acquisition of SMEs, in part funded by its 2022 Growth Equity investment. Companies it has acquired include FutureproofAI, enhancing its service offerings and customer base. Its acquisition of Montevideo Labs also enhances its position in LatAm regions.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.1)

Company

Company HQ

Town Center, Columbia, MD

Leadership

Patrick Hennessy

(CEO & Co-Founder)

Previously Managing Director at Whitegate Capital Partners, Advisor to the CEO at Merkle and Vice President at Cornwell Data.

Tim Berry

(Co-Founder)

Previously President of Merkle Europe, Senior Director of Rapp Collins Worldwide and Senior Manager at AT&T.

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