Senior SEO Specialist, Coda.co
More information about location
Branded alternative payments
Job no longer available
Branded alternative payments
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To make online recharge of branded payments possible wherever it's needed in the world.
Role
Who you are
- 4+ years of SEO experience & global multi-country setups
- Experience in developing a world-class SEO setup
- Working knowledge of industry standard SEO tools (Google Search Console, Semrush, Ahrefs etc...)
- Hands-on technical audits to help identify how SEO should be optimized to perform better within the organic SERPs and LLMs
- Ensuring that audits, research and landscape investigations are properly utilized to deliver insight-driven strategies
- Love for numbers, an analytical mindset and a data-driven approach to any projects. You measure the impact of any initiative and iterate accordingly
What the job involves
- Startselect, part of Coda, is Europe’s largest digital retailer for games, gift cards and in-game credit and we’re looking for a talented and ambitious Senior SEO Specialist to join our marketing team
- As the gaming & entertainment label within Coda, Startselect operates across 20+ markets and works directly with iconic global brands such as PlayStation, Xbox, Nintendo, Steam, EA, Amazon and many more
- This is your opportunity to drive SEO impact at global scale within a high-traffic, rapidly growing B2C e-commerce environment
- You will help shape the future of our platform, strengthen our organic presence and leverage opportunities including the use of AI-driven SEO insights, automation and workflows
- You’ll report to our Marketing Manager, Dax Strüber, and work closely with our Content Lead and team to execute and elevate our global search strategy
- In addition to our web platforms, our fast-growing Startselect app plays a key role in our future
- You’ll contribute to scaling its visibility and adoption by applying effective ASO strategies and modern mobile SEO practices
- Own and drive initiatives to improve our organic rankings, increasing sales for Startselect.com and the mobile app
- Build and maintain a scalable, future-proof SEO framework for our single, multilingual domain
- Adapt SEO tactics to regional search behaviour, local competition and different user needs across international markets
- Work closely with Content, Tech, Paid marketing and Category Management teams to ensure SEO is embedded in our platform, products and content roadmap
- Designing on-site and off-site optimizations, taking a strategic role in development of our platforms, placing SEO at the heart of our key initiatives and content marketing strategies through our blog
- Creating technical SEO analysis of our platforms to facilitate the development of clear, actionable optimization roadmaps in collaboration with our Tech department
- Lead Startselect’s evolution toward a AI-driven SEO approach, leveraging intelligent insights, automated workflows and advanced automation where it adds real value
Application process
- Apply: Want in? Let us know! Apply for a role and help us get to know your best self
- Video interview: One of our recruiters will get in touch to help you both understand if Startselect is the right next move for you
- First interview: You’ll meet with your future line manager (either in person or online) to talk about you, our culture, and whether you're a fit for the job
- Assignment & Second interview: Some roles involve a case study. Great! It’s your chance to shine and show us you have what it takes. You’ll present your case study to the Hiring Manager and someone from the team
- Offer: You did it! There are only a few tickets available, and this one has your name on it. Welcome to the team
Our take
With the online gaming boom, branded payments (such as gift cards, mobile call credit, vouchers, and prepaid payment cards) have found a renewed customer source. They are an increasingly popular gift, and Coda is a global leader in out-of-app monetisation and commerce solutions.
Coda focuses predominantly on partnerships with leading digital, gaming and mobile content publishers such as Electronic Arts, Riot Games and Activision. Distributing more than 500 game titles, it also oversees webstores for the likes of Call of Duty. The company offers more choice and value for consumers, and simplified global growth for publishers through risk, compliance and customer support management.
In 2025, Coda began its expansion into new markets and consumer segments through its acquisition of UK prepaid payments platform Recharge. This came on the back of impressive 2024 revenues and bolsters Coda's expansion into the European market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2021
$35m
SERIES B
Jun 2019
$22m
LATE VC
Total funding: $57m
Company benefits
- Flexible working hours
- MacBook Pro or PC
- Budget for noise-cancelling headphones, travel to and from the office, working-from-home and self-learning
- A daily allowance for a healthy lunch
- Regular parties, pub quizzes, bingo sessions, celebrations and other events
- Relocation packages available
Company HQ
Central Water Catchment, Singapore
Leadership
Günther Vogelpoel
(Non-Exec Director)A Stanford University School of Business graduate who went on to work as Executive Vice-President of Tele2, and then CEO of Emesa Nederland.
Paul Leishman
(Co-Founder)Previously worked for the GSM Association, was a Consultant for Torque Customer Strategy and a Business Analyst at Telus Mobility.
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