Senior Digital Marketing & Strategy Manager, Live Nation
Philanthropy
$80-90k
More information about location
5 days a week in office
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$80-90k
More information about location
5 days a week in office
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 5+ years business experience managing digital content and social platforms; experience in fast-paced environment
- Live within commuting distance of New York City (midtown) and ability to work in-person five (5) days per week
- A deep passion for Team Roc’s mission and the work of our partner foundations and organizations, with a strong dedication to advancing change and uplifting underserved communities
- Detail-oriented with superior organizational and project management skills
- Ability to create compelling, results-driven digital marketing campaigns
- Ability to regularly accommodate digital requests beyond office-hours, addressing breaking news and other moments in real-time
- Proven ability to generate momentum and amplify sentiment around impact and justice-focused initiatives
- An in-depth understanding of social media platforms, industry trends, new technologies and digital services
- Bachelor's degree in a related field preferred
- Strong oral/written communication skills
- Ability to multi-task in fast-paced, high profile, on-the-fly environments
- Strong storytelling instincts with the ability to evoke emotion, build tension, and create compelling narratives that resonate
- Track record of building and maintaining strong business relationships
- Experience working with social management and listening platforms
- Experience creating social media content using Adobe suite or similar
- Experience with website management, CMS, and HTML
What the job involves
- Title: Senior Manager, Digital Marketing & Strategy (Philanthropy)
- Location: New York, NY (fully-onsite)
- Roc Nation, is seeking a Senior Manager, Digital Marketing & Strategy -Philanthropy. This position will oversee the full scope of digital impact related to philanthropic initiatives, supporting both long-term strategy and rapid response, agile execution
- The Senior Manager will lead the development of content calendars, campaign strategy, stakeholder engagement, and digital performance reporting, while also managing junior talent, external partners, and internal cross-functional teams
- Responsibilities:
- Marketing Strategy:
- Lead digital strategy across 8+ clients and their primary platforms, aligning with philanthropic missions, key cultural moments, fundraising goals, and paid/organic campaigns
- Drive the planning and execution of client social content calendars—both short- and long-lead—using agile methodologies to ensure strategies remain timely, flexible, and impactful
- Set strategic tone, themes, and performance KPIs; conduct creative reviews with team stakeholders
- Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content
- Oversee development of media plans (paid and organic), digital platforms, creative briefs, feedback rounds, and present finalized concepts for stakeholder approval
- Content Production & Marketing:
- Manage and execute content publishing across Meta (Instagram +Threads, Facebook), X (formerly Twitter), LinkedIn, TikTok, SPILL, Youtube, additional platforms, with support from the Digital Coordinator; ensure partner reshares and amplification are consistently secured
- Review and edit copywriting, ensure brand alignment and error-free deliverables
- Establish campaign KPIs, guide performance benchmarks, and ensure alignment with client expectations
- Recommend channel-specific tone and creative adjustments to maximize engagement and effectiveness
- Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through impactful content and social conversation
- Live Event & Photoshoot Coverage
- Create and manage digital Run of Show (ROS) documents for event activations
- Approve and develop shot lists aligned with strategic goals, including key moments, branded elements, and talent capture
- Lead live content coverage, provide real-time asset feedback, and ensure content readiness for post-production and publishing
- Review all content captured for completeness and alignment with strategic objectives
- Community Management & Creator Campaigns
- Oversee partner, ambassador, advisor, influencer, and UGC campaign development and execution—driving briefs, lists, and tone-setting, while creating social toolkits - with support of the digital coordinator - to enable partners and stakeholders to effectively amplify content
- Monitor audience engagement and provide strategic guidance for social responses, content reshares, and collaborations
- Review notifications, comments, and creator content performance with stakeholders
- Client & Stakeholder Management
- Serve as a key point of contact for high-level client communication, approvals, and digital strategy discussions
- Liaise between content creators, external vendors, and stakeholders to ensure expectations and deliverables are met
- Lead meetings and check-ins with foundation teams, directors, and partner organizations
- Content Management & Analytics:
- Lead monthly performance reports including social listening, competitive analysis, and campaign recaps
- Present topline insights and strategic recommendations to stakeholders
- Define success metrics, oversee campaign pacing, and implement adjustments as needed
- Reporting & Analytics
- Web Services, SEO & Digital Project Management
- Oversee timely content updates and quality assurance across all digital properties, including websites and mobile applications, ensuring functionality, accuracy, and alignment with strategic priorities
- Manage CMS updates, SEO/SEM initiatives, and domain/IP compliance working cross functionally with internal teams and client stakeholders
- Coordinate with development teams on web structure recommendations and digital optimizations
- Administrative & Operational Oversight
- Manage digital budget allocations, invoice submissions, account verifications, and scheduling
- Maintain internal documentation for content and event projects, ensuring visibility across teams
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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