Director of Product Design, Ethos Life
New Products
$147-261k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$147-261k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- 10+ years of product design (UX) experience, including several years leading multi-person design teams
- Proven ability to design for complex, decision-heavy user journeys in b2c journeys. industries like fintech, healthtech, or insurtech
- Strong understanding of conversion optimization, user motivation, and behavior design principles
- Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
- Skilled at team and stakeholder communication — you make design rationale clear, measurable, and compelling
- A track record of positive impact to product quality and design culture
- A portfolio showcasing strong visual, interaction design, and storytelling craft alongside compelling impact delivered for past businesses and their customers
- Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace
What the job involves
- We’re looking for a Director of Product Design to lead and elevate design for Ethos’s emerging product lines
- Ethos is constantly innovating and with this role you will own the design practice that envisions new products and establishes them as new business lines for Ethos
- You will own, alongside your team and Product and Engineering counterparts, the end-to-end journeys that introduce prospective customers to these products and lead them through a learning and discovery experience to conversion and activation
- You will iterate and experiment continuously to establish your product lines
- Our products are heavily narrative, story-telling, and craft driven
- As such you will have a key role in shaping how Ethos grows and how Ethos helps people navigate complex decisions with confidence, clarity, and care
- This role combines strategic vision, team management, with hands-on design and product building excellence
- You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact — and will help make Ethos the most trusted and user-friendly life insurance experience in the world
- Lead design emerging business lines — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management
- Lead, mentor, and grow a small but mighty team of product designers. Bring in design specialists to support the vision as needed
- Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention
- Raise the bar for the design practice across: design systems and craft, accessibility, decision-making discipline, experimentation, storytelling, leverage of research and data
- Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces
- Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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