Twitch is the world's leading video platform for gamers, allowing users to livestream gaming sessions and curate a dedicated community for their content. By dedicating the platform to gaming alone, it has amassed a loyal following of fans, and been able to launch its Partner Program where streamers can monetize their livestreams, incorporate corporate partnerships, and even attend TwitchCon, a convention where dedicated gamers can socialise.
Twitch's acquisition by Amazon in 2014 saw its viewers double in a year, bringing the platform to a wider audience. However, with YouTube streaming popularity on the rise, it has big competition to contend with, as some popular streamers prefer going live on the video giant. Interestingly, a recent move by the platform was to enable its partner streamers to make live content on other platforms - previously inhibited by its exclusivity clause - which may combat the possibility of losing streamers permanently to YouTube.
In 2022, Twitch had to contend with backlash for its proposal to cut creator income by reducing their cut of subscription earnings. However, with the plan only affecting a minute number of creators, the controversy appears to have died down. Needless to say, Twitch is for now entirely comfortable in the market - with possible plans to extend past gaming bringing the chance to generate more popularity yet.
Steph
Company Specialist at Welcome to the Jungle
