Product Marketing Specialist, Affinity

• The ideal candidate will be a go-getter who is eager to learn, proactive, and able to run without a set game plan at every step
• 2+ years of SaaS product marketing experience
• Experience working with product, marketing, customer success, and sales teams
• Strong communication skills to explain and translate complex technical concepts into simple, intuitive communications
• Data-driven approach - use data to measure results and inform decision making
• Self-directed with proven ability to work with minimal supervision
• Ability to coordinate across multiple teams and deliver in a fast-moving environment
• Strong analytical skills for competitive research and market trend analysis

Desirable

• As a Product Marketing Specialist at Affinity, you'll help tell the story about how Affinity unlocks the potential of relationship intelligence for our customers
• Reporting to the VP of Product Marketing, this role will learn to lead product marketing activities, from competitive intelligence to product positioning and launch execution
• Success Metrics
• Contribute to GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy
• Strategic Messaging & Positioning
• Contribute to the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves
• Content & Enablement
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Contribute to product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research
• Create campaign messaging and content to support ongoing marketing initiatives
• Customer Success & Proof Points
• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities
• Cross-functional Collaboration
• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities