Lifecycle Marketing Manager, Brex

• You’re early in your Marketing career, have some experience working on email marketing campaigns, and aspire to become a domain expert in the space one day – we’ll help you get there!
• 3+ years of experience in marketing, preferably in lifecycle marketing or email marketing
• Proven track record of building and scaling a lifecycle marketing program across multiple channels
• Expertise in lifecycle marketing best practices, especially when it comes to email
• Ability to ruthlessly prioritize among multiple projects and timelines
• Experience analyzing data and using insights to inform campaign decisions
• Ability to build trusted cross-functional relationships and manage stakeholders
• Strong organizational and communication skills

Desirable

• The Marketing team tells the Brex story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits
• Our marketers—across Brand, PMM, Content, and Performance—are responsible for acquiring new customers and ensuring existing customers have a positive experience using Brex
• We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential
• In this role, you will work with a team of experienced marketers to drive day-to-day execution for the following: optimize channels and campaigns, launch and analyze experiments, report on key metrics, and handle incoming cross-functional requests
• Collaborate with the immediate team, cross-functional partners, and leadership to execute the day-to-day campaigns and manage/prioritize incoming requests
• Partner with Product Marketing to craft compelling creative briefs and overall messaging strategy
• Partner with sales teams including customer success managers and client sales executives to get customers to attach to features and upsell on new products
• Help establish a multi-channel approach to customer communications using email, in-product notifications, and more to meet customers where it makes most sense
• Optimize existing channels and campaign performance, understand the industry, and be aware of the team’s best practices
• Make recommendations on day-to-day execution, propose ideas for new campaigns and experiments, and help execute those
• Ensure your work is clearly communicated and aligned with cross-functional partners and the team
• Look for new opportunities to expand and grow our email program. Stay abreast of the marketing ecosystem and industry trends
• Run A/B tests across campaigns and channels to identify key levers of growth that we can scale across the program
• Monitor overall performance and share readouts on a regular cadence with the team