Senior Director of Growth Marketing, WHOOP
$180-245k
+ Equity Package
4+ days a week in office
Wearable health and fitness devices
Be an early applicant
Wearable health and fitness devices
1001+ employees
Be an early applicant
$180-245k
+ Equity Package
4+ days a week in office
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- Substantial experience leading growth, performance marketing, commercial strategy, and/or revenue planning within high-scale consumer or subscription businesses
- Deep hands-on experience with performance marketing, including paid social, paid search, budget pacing, and incrementality measurement at meaningful spend levels
- Strong commercial and financial acumen, with a track record of owning forecasts, budgets, and growth targets in close partnership with Finance
- Proven ability to allocate capital across multiple growth levers and lifecycle stages, optimizing for long-term value rather than isolated channel metrics
- Demonstrated success operating as a strategic partner to Product and Marketing leaders, influencing roadmaps and GTM decisions without direct ownership of product execution
- Exceptional analytical and problem-solving skills, with comfort navigating ambiguity, imperfect data, and complex tradeoffs
- Strong organizational and communication skills, with the ability to align senior stakeholders, drive decisions, and maintain clarity in fast-moving environments
- Experience building and leading high-performing teams that operate with urgency, rigor, and accountability
- Deep belief in the WHOOP mission to unlock human performance and extend healthspan, with genuine excitement for building durable growth systems at scale
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
- Interested in the role, but don’t meet every qualification? We encourage you to still apply!
What the job involves
- WHOOP is hiring a Senior Director, Growth Marketing to own how growth capital is allocated and translated into predictable sales across the business
- Reporting to the VP of Growth, this leader will serve as the control plane for growth - overseeing performance marketing, growth forecasting, and commercial go-to-market orchestration across direct acquisition, cross-sell/upsell, and membership renewals
- This is a high-impact leadership role for a highly analytical and commercially minded growth operator with deep performance marketing experience and strong strategic judgment
- The role focuses on deciding where and how WHOOP invests our performance marketing budget, translating company-level goals into executable GTM plans, and holding the organization accountable to outcomes through clear targets, disciplined forecasting, and rigorous measurement
- You will operate at the intersection of growth strategy, performance marketing, finance, and product - bringing clarity, rigor, and coherence to a complex growth system that spans multiple products, channels, and lifecycle stages
- Own the WHOOP commercial growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition, monetization, and retention initiatives
- Own performance marketing spend across all channels, providing strategic leadership and direct management of the performance marketing team, and allocating investment across booking types and channels based on marginal ROI, forecast gaps, and strategic priorities
- Serve as the primary partner to Finance on growth planning, ensuring tight alignment between targets, budgets, payback expectations, and operating cash flow
- Define and govern the WHOOP commercial go-to-market strategy, including promo calendar governance, incentive frameworks, and sequencing across acquisition, add-on, and renewal motions
- Establish clear measurement and incrementality frameworks for growth marketing investments, ensuring decisions are driven by signal, not attribution noise
- Partner closely with Product leaders across Acquisition, Monetization, and Retention to translate growth strategies into clear priorities and roadmaps, ensuring alignment between investment decisions and product execution
- Work in close coordination with Lifecycle Marketing (LCM) to ensure owned channels are leveraged effectively in service of booking priorities, while maintaining clear separation between strategy and execution
- Build executive-ready growth narratives and readouts, clearly communicating performance, risks, tradeoffs, and opportunities to executive/C-Suite leadership
- Act as the growth arbiter, making hard calls between competing opportunities (e.g., acquisition vs. expansion, short-term efficiency vs. long-term value) with speed, rigor, and conviction
- Design and lead a high-functioning Growth Marketing team, including performance marketing and commercial planning talent, establishing best-in-class operating rhythms, planning processes, and decision frameworks
- Champion a disciplined, experimentation-first growth culture that balances ambition with accountability and speed with rigor
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
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