Paid Social Growth Marketing Manager, Small Door
Freelance/Contractor
Members-only veterinary practice
Be an early applicant
Members-only veterinary practice
101-200 employees
Be an early applicant
101-200 employees
Company mission
To deliver superior veterinary care for pets while providing a personalized, modern, and convenient experience for pet parents.
Role
Who you are
- 3–5+ years of experience managing campaigns on Meta
- Track record of unlocking growth through creative and landing page optimization
- Deep understanding of Meta platforms
- Strong creative vision and intuition for high performing paid ads
- Can write ad copy
- Self-starter who can take a concept from idea to execution independently
- Comfortable working in a fast-paced, collaborative environment
- Passionate about pets and excited to spend time in veterinary clinics capturing content
- Experience with local and brick and mortar business is a plus
What the job involves
- We’re looking for a creative and analytical Freelance Paid Social Growth Marketing Manager to manage and grow our paid marketing efforts on Meta
- You’ll be responsible for managing our paid social campaign strategy, implementation, and optimization
- Lead end-to-end Meta performance marketing management through campaign analysis, execution, optimizations, and reporting to maximize Return on investment
- Report on performance, uncover insights, and make actionable recommendations to influence our paid social acquisition strategy
- Drive creative strategy and work with our partners to ideate and create winning creative to improve performance
- This is a freelance position, paid on an agreed-upon rate commensurate with experience
Application process
- Please submit a link to your portfolio or a few examples of your past work in a linked Google folder in your application
Our take
The veterinary industry is struggling to keep up with the number of pets owned in the US - veterinary practitioners are overworked and underpaid, and the result of this is long waits for appointments, shorter visits and a general decrease in veterinary care. Small Door provides a membership model that pairs clients with vets to give pet owners access to 24/7 communication and priority services, ensuring their animals reach the care they need.
There are other companies that are aiming to reduce wait times and costs for sufficient veterinary care. However, Small Door has found its niche in the market by guaranteeing annual examination and priority access to specialists that are trained to deal with specific animals.
While Small Door has launched physical veterinary services, its primary focus remains on connecting clients with the right veterinayr experts. The company emphasizes that this approach helps it stay true to its mission of providing esential care for pets while ensuring vets are neither overworked nor underpaids. Despite this, Small Door still plans to expand its physical presence, aiming to have 25 locations by the end of 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2022
$40m
SERIES B
Jun 2021
$20m
SERIES A
Total funding: $66.5m
Company benefits
- comprehensive benefits, including a 401(K) match
- Generous paid time off
- Separate time off and budget allocation for Continuing Education, an environment of mentorship and continuous learning, as well as opportunities for career growth and advancement
- Deeply discounted pet care at Small Door to help you take care of your furry family members.
- A state-of-the-art hospital with plenty of natural light and technology that makes your life easier
- A positive and collaborative work environment and true work-life balance
Company HQ
NoMad, New York, NY
Leadership
Florent Peyre
(Co-Founder & CEO)Joined Ernst & Young as a Senior Team Lead in 2000. Was an Internal Consultant at Lagardere SCA. Moved to Hachette Filipacchi Media, eventually being promoted to VP of Emerging Platforms. Was hired by Gilt as VP of Business Development & Strategy, and then co-founded two startups, CasaHop and Placemeter, in 2012.
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