VP of Product, ActiveCampaign
Growth & Ecosystem
$272-374k
Customer experience automation
Be an early applicant
Customer experience automation
501-1000 employees
Be an early applicant
$272-374k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 15+ years in product, growth, or partnerships roles with proven leadership at VP level
- Deep experience in customer lifecycle strategy, go-to-market alignment, and ecosystem/partner development within SaaS, MarTech, or AI-driven platforms
- Strong track record of translating business needs into product strategy and driving measurable outcomes across GTM, operations and customer success
- Expertise in building and scaling partner ecosystems, particularly agencies, platforms, and technology partners.A proven ability to understand and proactively communicate the financial implications of complex business decisions and evolving market dynamics
- Exceptional collaboration and communication skills, with the talent to distill complex business needs into clear, actionable product roadmaps and strategies
- Executive presence, cross-functional leadership, and the ability to influence at C-suite and board level
What the job involves
- We are seeking a visionary VP of Product, Growth & Ecosystem to lead the integration of our product platform with go-to-market, customer lifecycle and growth, and ecosystem strategies
- This role sits at the intersection of product, growth, and agency/ecosystem partnerships — ensuring our autonomous marketing platform accelerates customer outcomes, strengthens partner ecosystems, and unlocks scale across agencies and strategic partners
- You'll lead and develop our strategy for product-led growth, architecting key customer journeys, and collaborating across the business to translate strategic goals into tangible financial outcomes
- Core GTM Alignment: Serve as the primary interface between Product and GTM organizations to translate market needs into actionable roadmaps and execution plans
- Partner with GTM leaders to align on growth, onboarding, trial, upsell, cross-sell, and retention journeys, ensuring our product innovation drives measurable customer outcomes
- Drive alignment between GTM priorities and product development, ensuring high-impact feedback loops
- Customer Journeys & Lifecycle: Lead the design and execution of critical customer lifecycle programs, including first-time onboarding, trial conversion, expansion, and retention strategies
- Collaborate with product, operations, marketing, and customer teams to ensure the platform accelerates value realization and long-term adoption
- Agency & Ecosystem Development: Define and scale our agency strategy, including multi-account management, hyper-personalization, and differentiated agency offerings
- Partner with product and platform leaders to advance ecosystem expansion initiatives such as agent builder, MCP (Model Context Protocol), and API extensibility
- Build strong alliances with key agency and ecosystem partners to accelerate co-innovation and joint go-to-market execution
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
Salary benchmarks
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