Digital Marketing, Salesforce
Social Media
$132.8-182.6k
Salary applicable to candidates in NY and CA only and may vary by other locations
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$132.8-182.6k
Salary applicable to candidates in NY and CA only and may vary by other locations
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Experience: 3+ years of proven experience in B2B social media marketing, ideally within the tech industry or a developer-focused role
- Analytical Skills: Strong analytical skills and data-driven thinking, with an ability to evaluate the end-to-end user experience across channels
- Platform Knowledge: Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms
- Content Creation Skills: Excellent writing, editing, and communication skills, with a strong attention to detail and the ability to tailor content to resonate with technical audiences
- Design Proficiency: Basic skills in design tools like Canva or Adobe Creative Suite are a plus
- Adaptability: Strategic thinker who can execute tactically and adapt quickly in a dynamic, fast-paced environment
What the job involves
- The Heroku Marketing team seeks a passionate and results-driven person for our Digital Marketing - Social Media position, to develop and execute a strategic social media program that drives market awareness, engagement, and demand for Heroku's solutions
- This role will oversee multi-channel initiatives, producing impactful content and fostering community relationships across platforms, focusing on engaging IT and developer-focused audiences
- Strategy Development: Design, build, and implement a comprehensive social media strategy aligned with Heroku's business objectives and marketing campaigns
- Content Creation: Produce engaging, informative, and on-brand content tailored to each platform (Twitter, LinkedIn, Reddit, developer-focused communities)
- Campaign Management: Plan, execute, and measure social media campaigns, conversion tests, and experiments to optimize performance against established goals
- Performance Tracking: Monitor social media metrics, analyze trends, and report on campaign performance, using insights to continuously improve reach and engagement
- Cross-functional Collaboration: Work with content, product marketing, and developer relations teams to ensure consistent messaging and effective promotion of Heroku's offerings
- Community Building: Build and nurture relationships with influencers, developers, and partners to broaden Heroku's network and amplify its message
- Trend Monitoring: Stay current on social media trends, platform updates, and best practices to enhance our social presence
- Broader Marketing Support: Contribute to content marketing efforts (e.g., blog posts, email newsletters) and event marketing activities, both virtual and in-person
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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