Senior Director of Product Marketing and Growth, Mozilla
B2B / Advertising
CA$207-333k
Salary dependent on location
Designs, builds, and distributes internet software
Be an early applicant
Designs, builds, and distributes internet software
1001+ employees
Be an early applicant
CA$207-333k
Salary dependent on location
1001+ employees
Company mission
To make sure that the internet remains accessible, open, and transparent to everyone.
Role
Who you are
- 12+ years experience in product marketing, including go-to-market strategy and release marketing, for an Ads platform or Ad Tech product
- 5+ years of experience leading organizations
- Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
- Proven ability to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
- Solid understanding of the ad sales process, customer needs, and market trends
- Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers
- Exceptional leadership and team-building skills, with a proven track record of hiring and growing top talent
- Strong marketing proficiencies across strategic planning, inbound customer insights, positioning, event and content marketing, and sales enablement
- Experience working with Sales, Product/Engineering, Comms, Policy, and Strategy teams
- Ability to translate technical information into actionable context for marketing and vice versa
- Highly data-driven with strength in deriving actionable insights from data and research
- Experience working in a fast-paced environment and across different time zones and regions
- The ideal candidate has passion for building a healthier and more privacy-respecting advertising industry
- They have shown results driving growth for Advertising products and working with dynamic cross-functional teams (including Product, Data & Analytics, Comms, and Sales)
- They are a proactive thought leader and a clarifying force to help our product and sales teams drive growth
What the job involves
- Are you eager to build a better internet? We are looking for a Senior Director of B2B Growth and Product Marketing to grow our privacy-focused Advertising business
- You’ll build a high-performing team and establish yourself as an inspiring, cross-functional leader to drive business growth
- In this leadership role, you understand the digital advertising landscape and you are familiar with privacy, policy and data concerns impacting the ad industry
- You will apply your deep understanding of advertiser and publisher needs to influence the product strategy, and are directly responsible for the marketing activity, in addition to building and developing the technical capability within your team
- Define and lead the multi-year revenue and client growth strategy for Mozilla’s portfolio of Ads products, including Mozilla Ads surfaces and Anonym
- Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
- Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps
- Define and implement marketing growth plans globally including events, content marketing, social, and thought leadership plans, collaborating closely with channel leaders to develop and optimize marketing campaigns
- Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
- Usher new launches out the door with tightly coordinated go-to-market strategies
- Build, lead and mentor a team of product marketing managers
Our take
Mozilla creates and manages a range of free-to-use software products. Their most well-known product is Firefox, the fourth most popular internet browser in the world. Mozilla is a not-for-profit with a focus on promoting online privacy. The company has a published manifesto outlining its commitment to keeping a balance between commercial profit and public benefit.
The companies other products include Bugzilla, a bug management platform, and Pocket, an award-winning digital content filing service. In direct odds with Google, Mozilla has recently launched a new product Mozilla VPN. The VPN or virtual private network enables users to browse the internet without being tracked. Companies such as Google rely on tracking user behavior online to target them with advertising.
Mozilla was also instrumental in creating the programming language Rust, which is admired for its brevity. Rust uses roughly half the amount of code as C++ to produce the same results.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2018
$1.2m
GRANT
Jan 2005
$0.3m
ANGEL
Total funding: $3.5m
Company benefits
- Health, Dental, and Vision Insurance
- Life Insurance + Accidental Death & Dismemberment
- Short-Term Disability and Long-Term Disability Insurance
- Employee Assistance Program (EAP)
- Retirement Plan contributions
- 20 Paid Time Off days per year (prorated) + your birthday
- Company Holidays + Shutdown
- Wellness budget
- Reimbursement for professional development (up to $3,000/year)
- Industry-leading paid parental leave (up to 26 weeks of fully paid leave for childbearing parents and up to 12 weeks for non-childbearing parents)
- Flexible work environment (nearly half of Mozillians work remotely)
- A work setup including the latest hardware and software of your choice
Company values
- We welcome differences
- We are relationship-minded
- We practice responsible participation
- We have grit
Company HQ
Rincon Hill, San Francisco, CA
Articles
Leadership
Mitchell Baker
(CEO & Chairwoman)Mitchell worked as a lawyer and at Netscape Communications before co-founding Mozilla in 2003. They have served as Chairwoman of Mozilla Foundation since then, and CEO as of April 2020.
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