Senior Director of Partner Marketing, SugarCRM
$160-185k
Customer relationship management platform
Open for applications
Customer relationship management platform
501-1000 employees
Open for applications
$160-185k
501-1000 employees
Company mission
To help marketing, sales and customer service teams achieve high-definition customer experiences by providing the CRM platform that makes the hard things easier.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- Minimum of 10 years of experience in B2B SaaS marketing in senior leadership roles with 5+ years in a management role focusing on channel, partner and ecosystem marketing
- Your experience working in the ERP market and with go to market strategies that are industry focused are an advantage (extra brownie points if you come from Manufacturing wholesale and distribution background)
- You are an exceptionally strong and creative partner marketing professional, who can demonstrate past success and strong impact on the business. Your track record speaks for itself
- You have a bias for action with a willingness to challenge the status quo and drive change
- Your natural strong executive presence, with the ability to listen, respond, and empathize with partners and customers brings people together to understand needs, identify options, form hypotheses, make decisions, and learn quickly through feedback
- You understand that leadership in marketing is not just about big ideas; it's about execution. You are hands-on, lead by example and excel at fostering a culture of accountability and continuous learning
- You are a creative and resourceful problem-solver who excels in fast-paced environments
- Strong analytical skills and the ability to use data to inform decision-making are in your DNA
What the job involves
- The Senior Director, Partner Marketing at SugarCRM will lead the strategy and execution of all partner-related marketing initiatives, aligning closely with the SVP Partners as well as sales and channel teams in region to expand and strengthen our ecosystem of partners
- Instrumental in elevating partner marketing efforts and driving Sugar’s business and partner ecosystem to new heights, you will have a track record of owning the development of marketing programs that drive awareness, engagement, pipeline and revenue through partnerships of different types, and ensure that our partners are equipped to succeed in delivering value to our shared customers
- Play a pivotal leadership role, managing all aspects of partner marketing. You bring a deep understanding of building integrated partner marketing plans in addition to leading and scaling a high-performance partner marketing team who excel in a fast-paced environment
- Develop and maintain strong relationships with partners to ensure alignment and shared goals
- Work with our strategic and priority partners across the world to build and execute integrated marketing plans tailored to their GTM and our joint value proposition that drive partner-sourced pipeline and revenue
- Enhance ongoing communication to partners through newsletters, social media, webinars, events and other channels, keeping them informed and engaged with Sugar’s partner value proposition, vision and offerings
- Own and drive the strategy, planning, and execution of partner marketing development funds (MDF), ensuring effective use of resources to maximize impact and ROI
- Act as the voice of our partners both internally and externally, championing our Partner vision, mission, and purpose across the organization and in the market
- Work closely with Sugar’s field, growth and digital marketing teams to ensure a cohesive and integrated approach to partner marketing
- Define and track KPIs for partner marketing programs to measure program effectiveness and optimize performance, including pipeline contribution, revenue influence, and partner engagement
- Report on partner marketing performance to executive and senior leadership, providing insights and actionable recommendations
- Stay updated on B2B SaaS industry and partner marketing trends and developments and use this knowledge to inform your strategies and tactics
Our take
Many leading CRM software require a lot of manual entry. Meanwhile, they have little job-specific functionality, making tracking and interacting with potential and current customers time-consuming and inefficient. SugarCRM, which started as a project to elevate CRM with automation, has since grown into an AI-driven cloud product used by thousands of companies across the globe.
The Sugar Platform incorporates robust cloud structures and security, presents AI-powered predictions for customer trajectories and supports macro and micro customisation options. Importantly, its versatility and flexibility make it suitable for multiple different teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarCRM’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost all industries, and Sugar’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company values
- STRONGER TOGETHER - We know our impact is always greater when we work and have fun as one team. We unite to deliver results for our company and our customers. We celebrate and respect diverse talent, perspectives, and experiences
- DRIVE FOR RESULTS - We focus on and share positive outcomes. We prioritize the right stuff. We hold ourselves accountable for our choices, and their impact
- JUST FIX IT - We believe simplicity is a competitive advantage. We are empowered to remove complexity and scrap the unproductive and unnecessary. We are curious and ask ‘why?’
- EMBRACE CHANGE - We know that if we’re not evolving, and improving—we’re falling behind. We challenge the status quo with open minds, focus, and resilience. We value a learning mindset and turn a setback into an opportunity
- BELIEVE IN ‘YES IF’ - We think solutions rather than roadblocks and obstacles. We push ourselves to see the bigger picture. We knock down barriers to ensure success for our company and our customers
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Clint Oram
(Chief Strategy Officer)Previously Product Manager at Epiphany and Software Engineer at Hewlett Packard Enterprise.
Salary benchmarks
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