Integrated Designer, Carl Friedrik
£28-38k
Travel goods brand
Job no longer available
Travel goods brand
21-100 employees
Job no longer available
£28-38k
21-100 employees
Company mission
To empower modern professionals in all areas of their day-to-day lives with our unique blend of intelligent design, fine craftsmanship and long-lasting quality.
Role
Who you are
- The ideal candidate will have experience designing for print and digital formats, as well as physical brand activations
- They will have a strong understanding of brand aesthetics and the ability to translate our core values into beautiful and functional designs
- This role requires a keen eye for detail, a strategic approach to brand-building, and a passion for luxury lifestyle branding
- You have a keen eye for design, a flair for style, and an interest in travel
- Staying ahead of emerging travel, menswear and womenswear trends and understanding the importance of elegance is essential
- In addition to your design expertise, you’re detail-oriented, organised, and adept at managing multiple projects in a fast-paced environment
- You thrive on collaboration and enjoy working with cross-functional teams
- Your portfolio reflects a strong eye for detail and demonstrates your ability to balance creativity with commercial goals
- 3–5 Years of Experience in a design role, ideally within a premium or luxury brand, with a strong portfolio showcasing integrated work across digital and print media
- Expert Proficiency in Design Software: Skilled in Figma and Adobe Creative Suite. Familiarity with motion graphics and video is a plus
- E-commerce and Digital Marketing Design: Understanding of e-commerce principles, UX/UI fundamentals, and digital marketing design best practices
- Conceptual Thinker: Ability to take complex ideas and transform them into compelling visuals that align with Carl Friedrik’s brand values
- Excellent Communication Skills: Comfortable working cross-functionally with different teams and presenting concepts and ideas effectively
- Attention to Detail and Quality: Demonstrated commitment to excellence in design execution and quality control, down to the smallest detail
What the job involves
- We are looking for a talented Integrated Designer to join our creative team, working across digital and physical media to create a cohesive and compelling visual narrative
- Digital Design: Create engaging digital assets for our website, social media, email marketing, and digital advertising. This includes layout design, video, and adapting content to various digital formats and platforms
- Print & Packaging: Design packaging, retail signage, and marketing collateral, ensuring all print materials meet brand standards and create a cohesive look across physical touchpoints
- Campaign Creation: Collaborate on the execution of integrated campaigns that span digital, print, social, and experiential elements, ensuring a seamless brand experience across all channels
- Vendor Collaboration: Liaise with external suppliers and print partners to ensure final outputs meet our quality and brand standards
- Trend Research & Inspiration: Stay informed about industry trends, design innovation, and competitor activities, proactively applying this insight to enhance Carl Friedrik’s creative output
- Brand Development: Support the evolution of Carl Friedrik’s visual language across all media, ensuring consistency and alignment with the brand’s premium positioning
Application process
- Please note: Applications sent without portfolios will be discarded. Due to the number of applicants, only successful candidates will be contacted
Salary benchmarks
Our take
Premium luggage can often feel either overly flashy or purely functional but Carl Friedrik sits neatly between the two. Founded in 2013, the British brand makes minimalist travel goods designed to last. Instead of focusing on seasonal drops or trend-led pieces, the company creates timeless designs and durability, with every product backed by a lifetime guarantee.
Early on, the founders shifted from wholesale to direct-to-consumer, giving them direct insight into who was buying and why. So that feedback loop helped shape everything from their expansion into luggage in 2019 (which tripled revenue over four years) to the design of their physical stores. While many retailers are pulling back from brick-and-mortar, Carl Friedrik has leaned in, opening a flagship on Regent Street and a second store in Covent Garden after the first outperformed expectations by 40%.
Carl Friedrik also partnered with William Racing, launching a co-branded travel collection in 2025. It's a smart fit with both brands trade on precision, engineering and British heritage, and signals growing commercial momentum. For Carl Friedrik, aligning with a global motorsport name elevates it from a well-regarded travel brand to a lifestyle label on an international level.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% female employees
Company
Funding (1 round)
Apr 2024
$1.4m
ANGEL
Total funding: $1.4m
Company HQ
London, UK
Leadership
Niklas Opperman
(Co-Founder)Prior to co-founding Carl Friedrik in 2012, Niklas was an Account Manager at Swedbrand and a Corporate Strategy Intern at Commerzbank. He also graduated from Cass Business School with a Bachelor of Science in Business Studies.
Mattis Oppermann
(Co-Founder)Mattis studied Engineering at Queen Mary University of London before co-founding Carl Friedrik alongside Niklas in 2012.
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