Field Marketing Coordinator, Newsela
$68-75k
+ Incentive stock options
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$68-75k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You love problem solving and thrive in a fast-turnaround environment, are motivated by driving revenue and impact
- You are passionate about localized marketing and love working side-by-side with Marketing, Sales and Customer Success teams
- You have an interest in revenue marketing, and you want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
- You’ve got a knack for making marketing assets and activation feel personalized
- You have experience working closely with Sales and Customer Success teams to drive growth and retention
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are comfortable with ambiguity and can move forward in this environment
What the job involves
- As Newsela’s Field Marketing Coordinator, you are ready to dive in and execute with stakeholders in Marketing, Sales, Customer Success and Sales Development to create integrated field marketing programs that extend Newsela’s reach into key local markets
- Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
- Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager
- Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
- Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
- Refresh a library of self-service, customizable templates used by Sales and Customer Success
- Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
- Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
- Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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