Senior Digital/Lifecycle Marketing Manager, Amazon

Salary not provided
Tableau
Excel
Braze
Google AdWords
Senior and Expert level
London
Amazon

The largest online retailer and technology provider

Job no longer available

Amazon

The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Job no longer available

Salary not provided
Tableau
Excel
Braze
Google AdWords
Senior and Expert level
London

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

Role

Who you are

  • Professional non-intership marketing experience across digital marketing, lifecycle marketing, or similar roles, with a focus on e-commerce and subscription models
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Proven experience in managing and optimizing paid media campaigns across multiple digital channels (Google Ads, Meta, TikTok etc.)
  • Experience working with Braze email marketing platform, with a deep understanding of lifecycle marketing, automated flows, and A/B testing strategies
  • Experience managing relationships with external agencies and vendors to execute marketing campaigns
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and manage multiple projects simultaneously
  • A proactive, results-driven mindset with a passion for optimizing customer journeys and driving growth
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience managing teams
  • Experience driving direction and alignment with cross-functional teams
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal to senior leadership

Desirable

  • Experience with ecommerce and subscription-based business models and driving customer retention
  • Strong creative strategy and content development skills, with a focus on designing compelling digital marketing assets
  • Fluency in German, Italian, or French
  • Experience working with multiple groups of stakeholders
  • Experience in e-commerce, digital products or entertainment industries

What the job involves

  • Blink, a smart home security brand within Amazon Devices, is seeking a data-driven and customer-obsessed Digital/Lifecycle Marketing Manager to lead and execute innovative marketing campaigns in the EUK region
  • In this pivotal role, you will be responsible for driving growth through digital marketing, with a strong focus on email marketing, promotions, subscriptions, and managing performance-based campaigns
  • You will have ownership of the customer lifecycle, from activation to retention, leveraging paid marketing channels and optimizing subscription-driven initiatives
  • As part of the Blink/Ring marketing team, this role will work cross-functionally with product, business development, creative, and engineering teams to develop, execute, and scale campaigns that drive customer engagement, acquisition, and revenue
  • This is an exciting opportunity to own high-impact marketing programs and shape Blink’s digital marketing strategy in the EUK market
  • Digital Marketing & Promotions: Lead the execution of comprehensive digital marketing strategies, including managing paid media campaigns across Google, Meta, and other platforms
  • You will also oversee promotional campaigns (ex., seasonal and evergreen) that drive customer acquisition and subscription growth
  • Lifecycle Campaign Management: Own and execute CRM marketing campaigns, including automated flows, app banners and promotional emails, with a strong focus on subscriptions
  • This includes managing customer segmentation, and email content strategy to maximize activation, engagement, and conversion
  • Agency & Vendor Management: Manage relationships with paid marketing agencies, ensuring campaigns are optimized for performance and align with overall marketing objectives
  • Collaborate with external partners to ensure timely execution of digital marketing campaigns and strategic initiatives
  • You will develop briefs to scale and force multiply
  • Performance Reporting & Optimization: Regularly analyze campaign performance metrics, including CTR, open rates, revenue lift, engagement, and ROI
  • Use data insights to optimize future campaigns and provide actionable recommendations to leadership
  • Testing & Experimentation: Develop and implement a robust A/B testing strategy for both email and paid media channels to continually improve performance
  • Experiment with different messaging, targeting, and creative approaches to enhance overall campaign effectiveness
  • Cross-Functional Collaboration: Work closely with stakeholders across marketing and country leads, product, content, design, and business development teams to ensure alignment on campaign objectives, promotional schedules, and product launches
  • Collaborate with developers and other key teams to build customer journeys and email flows that support business goals
  • Customer Segmentation & Growth Strategy: Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and subscription growth
  • Leverage customer insights to refine and optimize lifecycle marketing programs
  • Strategic Planning: Develop and execute an annual digital marketing plan, aligning with key growth initiatives and business objectives
  • Maintain a project schedule and provide regular updates to leadership on progress and performance
  • Industry Trends & Best Practices: Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Blink remains at the forefront of innovative marketing strategies
  • Proactively recommend new tactics and tools to improve performance and customer experience
  • A Day in the Life: This role will primarily focus on driving digital marketing campaigns and managing lifecycle initiatives across the EUK market
  • You will bring a balance of creativity and data-driven decision-making to enhance the customer journey and grow Blink’s customer base
  • Your ability to create and execute campaigns, work cross-functionally, and optimize marketing strategies based on data and performance will be key to your success
  • You will be a self-starter who thrives in a fast-paced environment and is motivated by delivering tangible business results

Salary benchmarks

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Insights

16% employee growth in 12 months

Company

Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Our take

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.

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Steph

Company Specialist at Welcome to the Jungle