Product Marketing Manager, Circularise
Marketing
€55-70k
In addition to the salary you will get to own a piece of Circularise as we also provide a generous equity package.
2-5 days a week in office (The Hague)
Supply chain software platform
Job no longer available
Supply chain software platform
21-100 employees
Job no longer available
€55-70k
In addition to the salary you will get to own a piece of Circularise as we also provide a generous equity package.
2-5 days a week in office (The Hague)
21-100 employees
Company mission
To make it easier and more secure for people and organizations to exchange information about products and materials needed for sustainable living.
Role
Who you are
- Marketing experience: At least five (5) years of marketing experience, with a focus on product marketing and growth marketing
- Startup experience: Early or growth stage startup (Seed-Series C) experience
- SaaS or enterprise software experience: You’ve worked at a B2B startup, preferably with a top-down or hybrid sales model. Experience in enterprise SaaS, supply chain, compliance, sustainability, traceability, and/or blockchain
- Knowledge of the sustainability landscape: Get ready to explore topics like blockchain, manufacturing, and sustainability regulations in detail. Your task will be to turn this information into short, useful content
- GTM: A proven track record of successfully building and launching GTM campaigns; have participated in audience persona building, with experience crafting copy that resonates with said audience
- Project management: You have demonstrated your ability to deliver cross-functional projects in an efficient and agile way
- Customer insights: You have a proven record of leading customer interviews, and communicating findings to other teams
- Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing
- Collaboration: You have worked with Product, Sales and CS to improve organisational understanding of our customers and product through knowledge transfer
- Managing: Experience managing contractors, agencies, and marketers
- Proficiency in a full-stack of marketing tools: You must be technically adept and using a suite of different software tools should be part of your daily routine, for everything from project management, to design, and content management
- Interest in our product/mission-aligned/values-aligned: Knowledge of [category] or strong desire to learn about these topics quickly
- Goal setting & prioritisation: You know how to set both short-term goals and long-term goals that are used for prioritisation and focused on impact
What the job involves
- GTM: Plan and execute GTM from strategy to messaging, channel strategy, and measurement, collaborating with product, sales, and CS to successfully launch products
- Positioning & Messaging Framework: Determine the challenges our audience (e.g. sustainability manager, CSO) faces and how our products (e.g. Digital Product Passport, MassBalancer) offer a solution
- Audience Research & Persona Development: Interview customers about their entire workflows, and create a full profile of each company type and buyer and user personas
- Liaison with Product & Design Teams: Provide audience insights to the product team and collaborate to make sure the products you are marketing meet audience needs
- Liaison with Customer Facing Teams (Sales, Customer Success, Support): Ensure the company deeply understands the full scope of the audience’s challenges and how our products fit into their lives/workflows
- Competitive Analysis: Maintain a side-by-side comparison explaining how competitors solve problems for our audience
- Pricing & Packaging: Work with the product, and sales teams to create packages with an ideal customer persona in mind
- Sales Enablement Content: Develop content like website pages, slide decks, blogs, one-pagers, case studies, onboarding videos, and documentation that demonstrate how our product integrates with our audience's tool stack, simplifies understanding of our solutions, and clearly quantifies and articulates our value proposition
- Lifecycle Marketing: Create content and messaging for email drip campaigns throughout the customer lifecycle
- Content Roadmap Suggestions: Create content such as one-pagers, blog posts, website copy, and more that highlight a range of things our audience cares about
- Partnerships: Work with our partners on co-marketing efforts (e.g. project partners, integration, channel partners, and more)
- Customer Marketing Strategy: Keep track of reference customers and how they succeeded with our product. Use customer advocates to tell broader stories
Application process
- An introductory call (20min) with our Head of People to get acquainted
- A homework assignment to evaluate your skills, coupled with a personality test to gauge your potential fit within our team. We will evaluate your results. If you pass through you will be invited to a technical interview. At the technical interview, you will present your evaluation and suggestions and we will ask you some questions
- A cultural fit interview to assess if your work style aligns with our values and culture
- A final interview with one of our Co-Founders to determine your readiness for the challenges ahead
Our take
Dutch-based Circularise is a supply chain transparency software provider that uses blockchain technology to enable circular economy at scale. It built this solution with a unique encryption technology ‘Smart Questioning’ which enables supplies in chemicals, plastics, battery materials, and so on, trace materials and share their environmental footprint without risking data.
Following investment from the EU Commission, it is clear that there is increased demand for emerging technologies that work in the circular economy space. This capital enabled the company to scale projects with existing partners, such as launching MassBalancer to eliminate the administrative burden of bookkeeping needed for the mass balance chain of custody mode in the chemicals sector.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Nov 2022
$12.9m
SERIES A
Mar 2020
$1.8m
GRANT
Total funding: $14.7m
Company benefits
- Competitive salary
- Monthly allowance to Alleo, the benefits platform
- 30 vacation days
- Hands-on experience in a dynamic and fast-paced business environment
- Amazing office in the heart of The Hague
- International working environment
- Hybrid mode of work
Company HQ
Bezuidenhout, The Hague, Netherlands
Leadership
Jordi de Vos
(Co-Founder)Previously spent almost 12 years as a Manager at Albert Heijn. They also spent 2 years as the CEO of Unexion Group.
Mesbah Sabur
(Co-Founder)Previously founded unexion Group. They also spent time a an Apple Product Specialist at Amac and as a Project Leader at Mainetti.
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