B2B Marketing Manager, Sezzle
$90-120k
OTE
Buy now, pay later solution platform
Open for applications
Buy now, pay later solution platform
201-500 employees
Open for applications
$90-120k
OTE
201-500 employees
Company mission
Sezzle's mission is to financially empower the next generation.
Role
Who you are
- Must be comfortable operating independently and as part of a team
- We are seeking a talented and motivated Marketing Manager who is best in class with a high IQ and a high EQ
- Bachelor's degree in Marketing, Business, Sales, or related field
- Minimum 5 years of B2B experience, preferably with FinTech knowledge
- Strong understanding of B2B marketing strategies, tactics and best practices
- Proficiency in marketing automation tools, CRM systems, analytics platforms and ABM tools/techniques
- Excellent written and verbal communication skills
- Strong creative and analytical thinking and a strong ability to problem solve
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Knowledge of online advertising, content creation, event management and B2B marketing best practices
- Strong ability to interpret data with a high attention to detail to drive marketing decisions
- Proven track record of coordinating cross-departmental alignment
- Previous experience with Salesforce, Google Analytics and ABM software is a plus
- You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed
- You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things
- You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking
- You earn trust - you listen attentively, speak candidly, and treat others respectfully
- You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting. You have conviction and are tenacious. You do not compromise for the sake of social cohesion. Once a decision is determined, you commit wholly
- You deliver results - you focus on the key inputs and deliver them with the right quality and in a timely fashion. Despite setbacks, you rise to the occasion and never settle
What the job involves
- The B2B Marketing Manager will play a pivotal role in shaping our organization's B2B marketing strategy
- This role is responsible for developing, implementing, and supporting the company's B2B marketing activities to build brand awareness with, engage with, and acquire retail partners
- The B2B Marketing Manager must have a strong bias for action, be able to thrive in ambiguity, be comfortable with a fast pace and a rapidly changing environment
- Develop and execute a comprehensive B2B marketing strategy aligned with the Revenue team’s sales goals
- This role presents an exciting opportunity to thrive in a dynamic, fast-paced environment within a rapidly growing team, with abundant prospects for career advancement
- Collaborate closely with sales to align marketing efforts with clear and measurable business objectives
- Work closely with Sales to develop the B2B customer experience journey, identifying critical research and decision-making inflection points and a strategy to support that journey
- Manage the analytics surrounding the B2B marketing efforts
- Plan, create, and manage multi-channel B2B marketing campaigns, including ads, videos, social media, and coordinating press releases and events
- Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness
- Ensure consistent brand messaging and positioning across all B2B marketing channels
- Lead the development of high quality B2B marketing content such as whitepapers, case studies, blog posts, press releases and videos
- Manage the B2B content calendar and ensure timely delivery of all marketing materials
- Work closely with the Marketing Design, Sales and PR teams to produce the content
- Plan and execute industry events, trade shows, webinars and other B2B marketing events designed to grow B2B business goals
- Coordinate event logistics, marketing materials and post-event follow-up activities
- Help set event goals and evaluate event success and ROI to inform future event strategies
Our take
More and more people are looking to "Buy Now Pay Later" (BNPL) solutions to increase their purchasing power. Sezzle is one of a raft of companies offering interest-free payments solutions.
Sezzle was launched with the intention of giving ordinary people more financial agency. The platform offers consumers rapid approval decisions, and loans do not affect their credit score. What's more, users can opt-in to an innovative credit building service. Sezzle has further consolidated its market position by partnering with other companies, including customer service platform Klaviyo.
The prevalence of BNPL solutions has increased hugely in recent years, and Sezzle's main challenge will be competing with rival providers, including Klarna and PayPal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Apr 2019
$5.7m
EARLY VC
Nov 2018
$100m
LATE VC
Total funding: $116.7m
Company benefits
- RSUs
- Generous paid time off, sick time and volunteer hours
- Life, STD/LTD, medical, dental and vision insurance
- Highly discounted LifeTime gym membership
- Work From Home stipend
- 401k with impressive employer match
- Remote first work
Company values
- Exhibit Strong Character
- Demonstrate Excellent Communication
- Have fun
- Act Like an Owner
- Driven to Succeed
Company HQ
Warehouse District, Minneapolis, MN
Articles
Leadership
Charlie Youakim
(CEO)Previously founded Passport, acting as its co-CEO.
Share this job