Partner Marketing Manager, Spot AI

• Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated
• Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches
• Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written
• Know how to write for partners and their end customers, not just internal audiences
• Think in terms of joint value propositions and shared ICPs, not just product features
• Are energized by building from scratch and figuring things out without a clear formula
• Have used AI to meaningfully accelerate your own work: research, content, enablement generation
• This role may be a strong fit if you:
• Want to own outcomes, not just programs
• Are comfortable moving between writing a partner one-pager and sitting in a joint business planning session
• Think in terms of the partner’s customer, the shared market, and the category, not just the product
• Enjoy working across internal teams and external partners to get things done

Desirable

• This is one of the highest-impact marketing roles at Spot AI right now. You will work hand-in-hand with our partnerships team to ensure our channel and technology partners have everything they need to find, engage, and close the right customers
• You own the story that travels through the ecosystem, the programs that generate partner-sourced pipeline, and the enablement that turns partners into confident sellers of a category they may have never sold before
• Partners are how we scale. This role is how we make that work
• Own the Partner Narrative
• Define and evolve how Spot AI’s story lands through the partner ecosystem, adapting core messaging for channel partners, VARs, and strategic technology partners (like HP) without losing the thread
• Build and maintain partner-specific value propositions and ICP guidance for manufacturing, retail, logistics, and construction
• Translate complex product capabilities into crisp, compelling messages that partners can use to open doors and close deals
• Act as the narrative owner for the ecosystem, ensuring every partner tells a consistent, credible story
• Enable Partners to Sell
• Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals
• Develop use cases, case studies, and proof points tailored to partner audiences and their end customers
• Design scaled enablement kits that work across a range of partner types and maturity levels
• Partner directly with sales and channel managers to sharpen messaging, improve win rates, and accelerate partner-sourced deals
• Drive Category Creation Through the Ecosystem
• Help define and own the category of AI coworkers for the physical world, and extend that story into the partner channel
• Build positioning that differentiates Spot AI in a fast-moving market and gives partners a compelling reason to lead with us
• Develop thought leadership content and co-marketing assets that earn attention and build credibility with partner audiences
• Work closely with product to ensure the roadmap, the story, and the partner narrative stay aligned
• Build the Partner Pipeline Engine
• Own partner-sourced pipeline with clear accountability for outcomes
• Design and execute co-marketing programs with channel and technology partners that generate net-new opportunities
• Build joint GTM motions with key partners, including co-branded campaigns, field events, and account-based programs targeting shared ICPs
• Create feedback loops with the partner team and sales to understand what’s working, what isn’t, and where to invest next
• Move Fast and Iterate
• Run rapid experiments across partner programs, messaging, and co-marketing formats
• Use data, partner feedback, and sales input to learn quickly and double down on what drives pipeline
• Build AI into your workflow to move faster, generate insight, and improve output quality