Senior Marketing Specialist, Beyond Finance
Paid Search
Debt resolution programs
Job no longer available
Debt resolution programs
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help people escape crippling debt and achieve financial freedom.
Role
Who you are
- The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward - not just generate more clicks
- We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations
- BS/MS degree in Marketing or a related field
- 2-3 years’ experience related to digital marketing, including paid search and paid social
- Prior Financial services and/or lead generation experience preferred, but not required
- Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.)
- Strong understanding of optimization levers & testing approaches across search platforms
- Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
- Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
- Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
- Outstanding ability to think creatively, and identify and resolve problems
- Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale
- Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
- Willingness to dive deep into the data to understand what is driving end to end campaign performance
- Creative thinker with excellent written and oral communication skills
- Hungry to work hard, learn fast, and do hands on work
What the job involves
- Beyond Finance is looking for an experienced marketer to join our digital marketing team
- This position is focused on driving the continuous improvement and growth of our paid digital program
- As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market
- Manage paid digital channels including paid search and paid social to profitably drive user acquisition
- This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams
- Analyze key metrics across all digital marketing campaigns to identify trends and opportunities for continuous improvement
- Develop, own and implement testing initiatives to improve conversion rate and profitability of marketing campaigns
- Manage and implement new digital marketing campaigns directly in Google Ads, Meta Ads, and other platforms
- Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
- Collect, analyze and report on key metrics from all digital campaigns
- Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls
- Other tasks and projects as assigned
Our take
In a financial landscape where consumer debt has reached record highs, Beyond Finance specializes in debt resolution services tailored to individual needs. Recognizing the complexities of personal debt, the company focuses on creating debt reduction schemes that guide consumers through the intricacies of debt consolidation and resolution, offering a strategic approach to alleviate the burden of indebtedness.
The company's debt reduction programs come equipped with financial education and tools, delivered via an individualized scheme. Importantly, this is all accessible via a mobile app, meaning Beyond's programs stand out for being incredibly easy to manage and use.
This commitment to providing simple, tailored debt resolution services underscores Beyond's dedication to helping individuals regain financial control. In its pursuit of sustained growth, the company has secured a substantial injection of capital that is poised to propel its consistent operations and fuel future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Generous PTO
- Competitive Health Care Plans
- 401(k) Matching
- Paid Referral Program
- Paid Parental Leave
- LifeMart Discount Program
- At-home Equipment Provisions
Company values
- Clients First: We walk with our clients every step of the way through their finanical journey, showing compassion and empathy until we help them live the debt-free life they deserve
- Best Answer Wins: We encourage differences of opinion and perspective through direct communication, collaboration and empowering people across all roles and levels. Our innovative ideas and broad range of expertise help us reach the best solution for those we serve
- Data-driven Approach: Fueled by technology and data, we are inspired to explore new ways to solve old problems. We use metrics and innovation to maximize customer satisfaction and retention
- Operate as an Owner: We are motivated to execute, deliver results and roll up our sleeves to work together for the success of our clients, our company and each other
- Elevate Others: By working together, we lift up our clients and employees to strive for excellence, reach their milestones, and accomplish their objectives
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Lou Antonelli
(COO, not founder)Has worked at Beyond Finance since 2019, initially as an Executive VP before becoming the Chief Operating Officer in 2020. Before joining Beyond, they were the VP and CRO at National Debt Relief and the Director of Business Relationships at Costco.
Salary benchmarks
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