Brand Experiences and Retail Marketing Manager, Away
$107-115k
+ Equity and Annual Company Performance Incentive Bonus Plan
4 days a week in office (Soho, NY)
Luggage for the modern traveller
Be an early applicant
Luggage for the modern traveller
501-1000 employees
Be an early applicant
$107-115k
+ Equity and Annual Company Performance Incentive Bonus Plan
4 days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- You have a minimum of 5 years of experience in either brand marketing, retail marketing, or event production, with a proven track record of managing complex, high-visibility projects from concept through completion
- You’re a builder at heart. You have experience creating playbooks, frameworks, or standardized processes that enable scalable and consistent execution across multiple locations
- You stay ahead of retail and experiential trends, proactively researching the competitive landscape and identifying opportunities to keep the brand at the forefront of the industry
- You understand how to translate a brief and a digital brand voice into a physical, IRL experience
- You’re data-driven and know how to measure an event's success (foot traffic, engagement, conversion) and can translate those insights into actionable improvements
- You’re a growing, influential leader; you can work with a variety of stakeholders to gain alignment and drive projects forward
- You have budget management experience and understand how to direct external vendors or freelancers to deliver high-quality work on time and within scope
- You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
- You’re agile, and motivated by a fast-paced and ever changing environment
- You’re passionate about transforming travel for all (but that’s a given!)
- Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you
What the job involves
- We are hiring a Brand Experiences & Retail Marketing Manager to join our Brand Marketing team
- You'll be reporting to the Director of Brand Marketing, this role will lead the end-to-end strategy, development and execution of immersive brand experiences
- Bridging brand vision and in-market execution, this role transforms retail stores into cultural and community touch points that drive engagement, traffic, and measurable business impact
- You’ll own the end-to-end strategy and execution of live brand experiences, leveraging retail stores as the primary platform for connection, storytelling, and community building
- You’ll concept, pitch, and scale innovative experiential programs that deepen engagement and expand brand footprint
- You’ll translate brand strategy into immersive, high-impact in-store activations that feel cohesive across all touchpoints and channels
- You’ll partner with Retail and Marketing leadership to identify local opportunities and develop programming that supports broader brand and revenue goals
- You’ll build comprehensive cross-functional briefs for integrated activations, aligning Brand, Retail, Wholesale, Visual Merchandising, Social, Creative, Growth, and Legal teams around a unified vision
- You’ll own the full lifecycle of retail-based experiences – from ideation and vendor sourcing through execution, measurement, and optimization
- You’ll serve as the on-the-ground brand lead for key experiential moments, making real-time decisions that protect brand integrity and elevate the customer experience
- You’ll identify, onboard, and manage freelance and external partners to ensure high-quality, brand-aligned execution
- You’ll develop and maintain a scalable experiential playbook that enables consistent, efficient activation across markets
- You’ll manage the experiential marketing budget, optimizing investment to drive measurable traffic, engagement, and ROI
- You’ll define clear KPIs, track performance, and translate insights into data-driven recommendations to refine, scale, or sunset programs
- Our working hours are 9am-6pm
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
Salary benchmarks
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