Director of Growth, Parachute Home
$160-200k
Offers stock options and annual bonus program
In office Tuesday and Thursday
2 days a week in office
Online store for home essentials
Be an early applicant
Online store for home essentials
101-200 employees
Be an early applicant
$160-200k
Offers stock options and annual bonus program
In office Tuesday and Thursday
2 days a week in office
101-200 employees
Company mission
To bring more comfort to their customers' world through premium, accessible essentials.
Role
Who you are
- 8+ years of experience in performance marketing, 4+ years owning the performance marketing budget within an eCommerce environment
- Deep expertise in paid media channels (e.g., Google Ads, Facebook/Instagram, TikTok, affiliate marketing) with a proven track record of driving growth and optimizing ad performance
- Exceptional ability to analyze performance and ecommerce data and derive actionable insights to optimize campaigns and creative
- Hands-on experience managing relationships with external agencies and leading teams to produce high-performing ad creatives
- A passion for innovation and constant iteration – you're not afraid to test new ideas and challenge the status quo
- Experience with creative development, including a proven track record guiding teams to create assets that drive performance
- Excellent communication skills, with the ability to inspire teams and manage cross-functional relationships, and clearly articulate performance data to the executive leadership team
- Deep understanding of marketing and ecommerce KPIs and budget management to drive results in a fast-paced environment
What the job involves
- The Director of Growth is a data-driven leader who will obsess over every detail of Parachute’s paid media performance
- You will be responsible for optimizing and scaling our performance marketing efforts, relentlessly analyzing what’s working and what’s not
- This role requires a keen eye for detail, strategic thinking, and hands-on management of campaigns and creative assets
- You will lead our external agency partnerships and work closely with the in-house and external creative teams to ensure we’re producing high-performing creative that drives growth and revenue
- Reports to: SVP of Marketing
- Responsible for delivery of ecommerce revenue goals
- Own the strategy, execution, and optimization of Parachute’s paid media campaigns across all digital channels, including Google Ads, Facebook/Instagram, TikTok, etc.
- Own and deliver the performance marketing budget and forecasting process
- Obsess over marketing performance: Continuously analyze campaign results, identify trends, and act on insights to drive improvement. Pivot quickly when things aren’t working and scale what’s performing
- Lead and manage agency partners, ensuring alignment with Parachute’s goals and ensuring the highest level of execution in all paid media campaigns
- Collaborate with internal and external teams to guide the creation of high-performing ad creatives that resonate with target audiences and drive conversions
- Oversee ad testing strategies and creative optimization, leveraging data to drive decisions on creative direction and ad formats
- Work cross-functionally with brand marketing, merchandising, and site teams to ensure seamless integration of messaging and creative across all paid media efforts
- Manage and optimize the paid media budget to achieve a balance of scale and profitability
- Provide regular reporting and performance insights to senior leadership, highlighting key wins, challenges, and areas for improvement, in a clear and concise manner
Our take
Parachute provides responsibly manufactured modern home and bedding products. The company found a mid-range niche in the home goods sector that previously only offered high-end or budget options and has proven popular with consumers looking for quality goods that are not mass-produced. Its capitalizing on a trend of emerging specialist direct-to-consumer brands that began with companies like Warby Parker and Harry's.
Initially based purely online, Parachute has since launched several physical retail shops to attract new customers and boost its image. Its product range has focused on natural fibers and items made with manufacturing processes that don't use chemicals. Explicitly tailored towards the modern consumer, its direct-to-consumer model has been driven primarily by strong social media campaigns with influencers.
Competitors such as Casper also offer modern home products, but Parachute has captured the luxury sheets market by becoming a lifestyle brand. Alongside a hotel line it created for use in boutique stays, the company recently teamed up with Target to launch a 200+ piece collection, making its signature style more accessible without losing the premium feel.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2018
$30m
SERIES C
May 2016
$4.8m
SERIES A
Total funding: $44.9m
Company HQ
Hayden Tract, Culver City, CA
Leadership
Ariel Kaye
(Founder & CEO)After a Master's at The New School, they worked in Account Planning at Digitas for almost 3 years. They left in February 2013 to found Parachute.
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