Regional Marketing Specialist, Lodgify

• 3–5 years of experience in regional marketing or similar roles; experience in the short-term rental industry is highly preferred. Alternatively, experience in travel tech or SaaS marketing will also be positively valued
• Deep understanding of the U.S. vacation rental or short-term rental market dynamics, rules and regulations, and key stakeholders
• Proven record in developing and executing successful regional marketing strategies tailored to specific markets like the United States
• Strong proficiency in digital marketing tools like Google Ads, Meta Ads (Facebook/Instagram), HubSpot (or similar CRM platforms), WordPress (or similar CMS platforms), and email tools
• Excellent analytical and reporting skills with experience using tools like Tableau or Google Analytics to track KPIs and inform decision-making
• Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences within the U.S. market while maintaining brand voice
• Experience managing budgets effectively and negotiating with vendors/agencies for optimal value
• Demonstrated ability to build strong relationships with key stakeholders such as influencers, associations, or local partners in the U.S. hospitality industry
• Fluency in English is required

Desirable

• As Lodgify strengthens its presence in the United States short-term rental market, we're seeking a dynamic and results-driven Regional Marketing Specialist to lead our marketing efforts in North America
• This role is pivotal in adapting our global strategy to the unique characteristics of the U.S. market, ensuring our message resonates with property owners and managers across the country
• You will be responsible for driving regional growth through innovative campaigns, strategic partnerships, and data-driven decision-making
• If you're passionate about travel tech, thrive on creating impactful marketing strategies, and understand the nuances of the U.S. vacation rental market, this is your opportunity to make a significant impact at Lodgify
• Develop and execute tailored regional marketing strategies aligned with Lodgify's global objectives and United States-specific goals
• Plan and manage multichannel campaigns (content, email, PPC, social media) optimized for U.S. audiences to generate high-quality leads
• Conduct in-depth market research and competitor analysis to understand customer preferences, industry trends, and competitive positioning in the U.S. market
• Work closely with our Performance team to manage and allocate regional marketing budgets to maximize ROI while staying within OPEX constraints
• Collaborate with content teams to localize blog posts, guides, and marketing materials that resonate with American audiences while maintaining brand consistency
• Build and nurture partnerships with local influencers, hospitality associations, tourism boards, and media outlets to expand Lodgify's presence in the U.S. market
• Organize and represent Lodgify at regional events such as trade shows, webinars, and workshops tailored to short-term rental owners in the U.S
• Monitor campaign performance metrics (e.g., lead generation, CAC, ROI) using tools like Tableau or Google Analytics and provide actionable insights to stakeholders
• Work closely with cross-functional teams (sales, product, content) to ensure seamless execution of U.S.-specific marketing initiatives
• Incorporate customer feedback from U.S. based users into marketing efforts and advocate for region-specific product enhancements with internal teams