Senior Director of Engagement Marketing, Pager
$180-220k
Office located in Boulder, Colorado
Virtual healthcare platform
Job no longer available
Virtual healthcare platform
201-500 employees
Job no longer available
$180-220k
Office located in Boulder, Colorado
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- Bachelor’s Degree in Marketing (or related field), Master’s Degree preferred
- 8+ years of B2C/B2B2C engagement marketing experience in roles of progressively increasing responsibility within high-growth health-tech organizations
- Deep familiarity with how the US healthcare system operates and the existing engagement practices of payers, self-insured employers, ACOs/pay-viders
- 4+ years of experience leading and managing a team
- Hands-on experience with engagement marketing automation platforms, especially Braze
- Entrepreneurial ownership mindset, with proven ability to influence and build advocacy for ideas among team members and senior leaders
- A strong client-facing skill set and comfort working in client-facing settings
- Passion for understanding healthcare consumer behavior and what moves people to act, along with dedication to ensure a high-quality experience for members
- Experience designing multi-channel communications, digital and email campaigns that result in high conversions
- Ferocious attention to detail
- Excellent communication and collaboration skills, both written and verbal
What the job involves
- Pager Health is seeking a dynamic and strategic Senior Director, Engagement Marketing to join our growing team
- As a key member of the marketing organization, you will serve as a strong strategic thought partner and internal leader who excels at healthcare consumer engagement marketing strategy and tactical execution, delivering business outcomes
- You’ll be responsible for creating, developing and implementing strategic engagement plans and campaigns in collaboration with our clients and Client Success team members
- You’ll also leverage our integrated marketing automation platform to drive in-product messaging to deepen engagement
- Create engagement strategies and plans to drive healthcare consumer adoption and utilization for Pager Health’s clients
- Develop, curate and manage relationships with client marketing teams to enhance collaboration, gain buy-in and ensure successful campaign launches
- Leverage full capabilities of our integrated marketing automation platform to drive in-product messaging that deepens member engagement with programs
- Manage multi-channel campaigns, including paid, earned and owned, to meet and exceed engagement expectations
- Collaborate with teammates cross-functionally, including Client Success, Product and Marketing, to identify opportunities for growth/continuous improvement
- Develop testing strategies to optimize multi-channel marketing tactics for member acquisition (e.g., online advertising, direct mail, out of home, affiliate) and ensure conversion rate optimization
- Create and optimize an engagement playbook that can be socialized among all clients
- Build and maintain key healthcare consumer engagement KPIs specific to clients, and proactively track and evaluate results against goals
- At Pager Health, you will work alongside passionate, talented and mission-driven professionals – people who are building scalable platforms, solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need
- You will be encouraged to shape your job, stretch your skills and drive the company’s future
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
Salary benchmarks
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