Head of Growth, Marketing, Spiracle Audiobooks

Full-Time, Lead Position

£50-60k

Plus bonuses related to achievements and company development

Mid level

London

2-5 days a week in office (Central London)

Audiobook platform

Job no longer available

Audiobook platform

1-20 employees

B2CMarketplacePublishingEntertainmenteCommerce

Job no longer available

£50-60k

Plus bonuses related to achievements and company development

Mid level

London

2-5 days a week in office (Central London)

1-20 employees

B2CMarketplacePublishingEntertainmenteCommerce

Company mission

To develop the world’s first independent e-commerce audiobook platform; using curation and design to bridge the gap between book lovers and high quality literature.

Job

Company

Role

Who you are

Experience in a leadership position at a high-growth start-up or scale-up
An understanding of both web and mobile marketing
Strong leadership skills and the ability to make effective hiring decisions
Experience with web and mobile analytics (GA4, MMPs)
Hands-on experience with Meta and Google Ads, SEO and organic social
Ability to communicate effectively internally as well as with suppliers, freelancers and partners
A data-driven mindset with a splash of creativity
Ability to work with decisiveness, empathy and integrity

Desirable

The right person will embrace the challenges of this early stage, growing business; be naturally clear and efficient where there is less structure and much resourcefulness required
S/he will be expected to build out a team to help support acquisition efforts with experience on the right specialisms needed to hit ambitious growth targets
S/he will be committed to achieving our business and cultural objectives

What the job involves

Oversee and execute growth campaigns that work towards ambitious acquisition goals
Nurture fruitful partnerships with brands, suppliers and the wider literary community
Build a team of specialists and freelancers that work together to build a cohesive marketing and growth strategy
Oversee all content on the Spiracle website and socials, ensuring all output is on- brand and relevant
Be totally channel agnostic and willing to experiment with a range of strategies from SEO, Social, Paid Media, Content Marketing, Partnerships, Influencer Marketing and more to unlock a channel mix that is effective for Spiracle
Take ownership over the website, ensuring user experience is continuously optimised and meets best practices

Application process

1. Apply via Otta
2. Please give details of your working skills and experience along some sense of who you are and what you are interested in
3. If you are shortlisted we will ask you to prepare a brief overview of what you will do in the first 3 months
4. We will invite you to a 30 minute interview/ discussion
5. We may invite you for a second discussion about details and requirements for the job
6. All applications need to be with us by April 5th 2024

Salary benchmarks

Our take

Spiracle addresses the imbalance in the audiobook industry, where algorithm-driven platforms favour mainstream genres over niche or challenging literary works. This neglects the potential of audiobooks for literary fiction and leaves independent publishers and readers without curated content options.

Positioning itself as a curator of literary audiobooks, Spiracle offers a subscription model that emphasises quality over quantity. By collaborating with independent publishers, the platform ensures that lesser-known work receives the audiobook treatment it deserves.

Through thoughtful curation and collaboration, marketing efforts, and a commitment to showcasing challenging narratives, Spiracle aims to carve out a space where literary audiobooks thrive, appealing to listeners who seek intellectual engagement and narrative depth beyond mainstream offerings.

Steph

Company Specialist at Welcome to the Jungle

Company

Company HQ

Westminster, London, UK

Leadership

Kate Bland

(Founder)

Has been a Director at Cast Iron Radio since 2011, was previously a Producer at BBC World Service.

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